Detelina Trendafilova is an experienced international business executive and cross-cultural leader with a background in healthcare markets. She has experience driving global expansion initiatives, developing new verticals and brands, and sustaining customer acquisition and retention. Trendafilova also has a track record of generating revenue, serving as a strategic visionary, and championing new market entry and business model transformation. She combines strong analytical skills with an authentic communication style and cultural mindfulness.

1. DETELINA TRENDAFILOVA
Management Profile
Recognized as an International Business Executive and effective Cross-Cultural Leader,
serving as a revenue generator, customer advocate and a strategic visionary. My previous
management roles and extensive experience in diverse international healthcare markets
provide a unique perspective to organizations and business development. I like to champion
new market entry, business model transformation and large-scale partnerships for direct
contribution on revenues, profitability, product efficacy and operational efficiencies.
During my tenure I drove GlobalMed’s initiative to develop its international expansion --
achieving significant results in telemedicine deployments, as well as commencing and
sustaining new vertical development and horizontal branding efforts to enhance end-user
experience during customer acquisition and client retention processes. I combine strong
analytical skills and passion with an authentic communication style, and can transition
smoothly from vision and strategy to implementation and results.
For two consecutive years I have been recognized as one of the Top 10 Most Influential
Women in Business in Arizona.
ATTRIBUTES:
• Intellectual Humility
• Learning Ability
• Cultural Mindfulness
• Authencity
• Resilience
SPECIALTIES:
• International Market Entry
• Cross-Group Program Execution
• Vertical Development
• Solution Incubation
• Relationship Cultivation
INTEREST IN OPPORTUNITIES:
Business Development Director | Healthcare Global Advisor |
Brand Officer | Strategic Account Executive |
Senior Contracts Manager
• Technology Companies with Intentional focus on
Healthcare
• Technology Start-Ups needing strong strategic
general management
• Expanding/Scale-Up eHealth and/or Healthcare
Organizations
• Adjacent/Supplemental Service Organizations/
Business Units
• US companies requiring Global Channel and
On-Ground International Experience
• International Companies navigating multi-channel/
multi-cultural challenges in the US
EXPERIENCE AND
EDUCATION
602.228.1152 http://lnkd.in/dZarG_h detelinatr@gmail.com
MBA in Global Management
Thunderbird School of
Global Management
2010 – 2012
Master of Science
in Social Studies
Sofia University “St. Kliment Ohridski”
1993 – 1998
GlobalMed
– International Business Development Manager,
EU and APAC, 2011 – 2012;
– Director, International Business, 2012 – 2014
Medaire, an International SOS Company
– Business Development Manager, Maritime &
Offshore, 2006 – 2011
– Account Manager, Maritime, 2004 – 2006