Strategic Planning is a term that gets thrown around the conference table a lot. Most executives take it as a fluffy phrase that takes a large investment of time, but lacks return in action. Words are creatively drawn onto a big, clean whiteboard, and the leadership team often leaves the meeting room with a motivational high. But after a few weeks, you meet in the same room again, with little movement to report on, and ideas that seemed so tangible last month seem to be farther from reach.