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Number One Sales Page Mistake www.DerrickMichaels.com
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Derrick
Michaels
Number One Sales Page Mistake
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There are a billion and one different ways to improve the performance of your sales page.
There are so many different variables at play that trying to list them all would be an exercise.
Have you ever wondered why top copywriters can command a fortune for their efforts? That’s
why. Those guys and gals know all of the ins and outs of maximizing conversions.
2. Here’s the number one common sales page mistake people often overlook.
You can couple a great design with a good headline and well-written text and still underperform. That can
happen when you fail to approach your sales letter with your probable customers’ interests and wants in
mind.
Know your target audience
You see it all the time, if you’re looking for it. Sales letters that contain so many extraneous details and that
go off on tangents that are obviously more interesting to the author than to the target audience.
It’s easy to make that mistake and it can be hard to spot after you pour your heart and soul into a pitch. You
need to think about it though. Make sure every word of your sales letters are written with customers in
mind. Don’t spend a moment thinking about your interests or perspective. Lock into theirs and you’ll end
up with much better results.
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