2. AUDIENCES CONSUME FOR THE
FOLLOWING REASONS:
1) Entertainment
2) Pass time
3) Social influence
4) To escape
5) Knowledge/educational
6) profession
3. MASLOW’S HIERARCHY OF NEEDS
THEORY
The Maslow’s hierarchy of needs is usually applied when you are selling a
product as the product must fit into the table somewhere. Maslow’s hierarchy
of needs theory consists of 5 stages which suggest there are 5 different stages
of life.
4. USES AND GRATIFICATIONS
THEORY BLUMLER AND KATZ
The theory of Blumer and Katz says that every time one watches something at
least one of the reasons below are why they consume.
Entertain
Escape
Educated/informal
Social interaction
Self identification
5. CRITICISM OF BLUMER AND KATS
Even though their theory sounds great and may match the reasons we all
consume however, the theory doesn't’t allow the audience to have any free
will. It also makes us feel that we aren’t in control of what we are watching.
