Watch full webinar here: https://buff.ly/3vhzqL5 Join our exclusive webinar series designed to empower credit unions with transformative insights into the untapped potential of data. Explore how data can be a strategic asset, enabling credit unions to overcome challenges and foster substantial growth. This webinar will delve into how data can serve as a catalyst for addressing key challenges faced by credit unions, propelling them towards a future of enhanced efficiency and growth.

1. Denodo’s Webinar
Series for Credit
Unions
Available On-Demand: How UFCU Achieved 360
Member Engagement
Transforming Challenges into Opportunities for
Credit Unions

2. Transforming Challenges
into Opportunities for
Credit Unions
Senior Consultant, Customer Success
Matthew Rottman
Database Architect, Denodo

3. PROBLEM
BENEFITS
CASE STUDY
3
SOLUTION
Enterprise Wide Member 360 Analytics
• UFCU was able to deploy real-time dashboards giving a “Member 360 view” of its over 300,000 customers. Analyst can gain
real-time visibility into member activities across debit cards, checking accounts, and credit cards. They can glean transactional data,
demographic data, and trends over time, to better understand where members are in their journeys. They can also quickly move
between different view levels, such as an account-level view, a card-level view, a member-level view, or a household-level view.
• Added enhanced analytics to mortgage lending. real-estate analytics tool and an improved digital payment solution.
• Monitor data quality on an ongoing basis, to proactively identify issues
#1 Credit Union and
largest financial
institute in Austin,
Texas
With the Denodo Platform’s ability to connect
and retrieve data in real-time,, it shortened the
onboarding timeframe and made it easy to
access and join data with anything else within
our virtualization layer. The Denodo Platform
is a huge enabler on all fronts..
Greg Bowles
Senior IT manager
UFCU
• Data was segmented into product line silos in
areas like Consumer lending, Real Estate,
Wealth Management, Insurance, Core banking.
• Over time UFCU found it unwieldy and
time-consuming to gain insights across multiple
segments, and also unable to provide a holistic
view of its members across these multiple data
sources.
• API access for third parties including the
Federal Reserve and Cenus Bureau
• Self Service for Business Users with unified
data security and governance
• Seamless transition from on premise to cloud
data and analytics tools
• Agile data delivery methodology to deliver
high quality data, incorporating best
practices and design standards

4. 4
Credit Unions - Data Challenges Scenario
DATA SILOS
● Data spread across purpose built services (Banking and
Transaction Processing, Loan Origination and Management, Etc.)
● Other cloud services for payroll, salesforce automation, etc. add
to the complexity
CENTRALIZED DATA ACCESS CREATES BOTTLENECKS
● Using centralized physical architectures such as ETL processes
created bottlenecks and limited data use
COMPLEXITY OF DATA GOVERNANCE
● Enforce consistent policies across many data sources, is
challenging and prone to errors/risk
DATA TEAMS STRETCHED THIN
● As a result, data teams are left to address all data requests.
A recent survey of senior IT
decision-makers at companies with
over 1,000 employees revealed a
startling reality: up to one-third of
their IT budgets are dedicated to
data storage and management,
and most of those surveyed (90%)
were concerned about rising costs.
Even more concerning, over half of
the respondents (52%) have
classified their expenditures as
unsustainable.

5. 5
CONSUMERS
BI Tools Data Science Tools
SOURCES
Traditional
DB & DW
Cloud
Stores
Loan
Origination
Risk &
Compliance
Payment
Solutions
Investment
Services
Mobile
Banking
SaaS
Distributed Data Landscape
Point-to-point data integration approaches
are challenging:
▪ Extracting and moving data increases
latency and cost, and decreases quality
▪ Every project solves data access and
integration in a different way
▪ Solutions are tightly coupled to data
sources, impacting flexibility and agility

6. 6
- Gartner Magic Quadrant for Data Integration Tools, August
2022
The market has realized that those
data integration tools that do not
balance “collect”- with
“connect”-based data management
architecture strategies will always
result in data silos and/or poorly
integrated infrastructures.”

7. 7
What’s Denodo’s Recipe?
Embrace a distributed data landscape
Embrace the fact that data resides in multiple locations or systems – on-prem,
hybrid, multi-cloud. All data needs to be managed with consistency
Use a logical approach to manage it
Consumers access data through a centralized semantic model, decoupled
from data location and physical schemas, that can enforce security and
governance requirements
7
Adopt AI to simplify and automate
Learn from usage and leverage Large Language Models to automate tedious
repetitive tasks

8. 8
BI Tools Data Science Tools
Denodo Platform: Delivering Data The Way Business Wants to Consume It
DATA CATALOG
Discover - Explore - Document
DATA AS A SERVICE
RESTful / OData
GraphQL / GeoJSON
SQL
CONSUMERS
LOGICAL
DATA
MANAGEMENT
SOURCES
200+
data
adapters
Investment
Services
Mobile
Banking SaaS
Payment
Solutions
Risk &
Compliance
Loan
Origination
Cloud
Stores
Traditional
DB & DW

9. 9
Denodo Platform: ROI and Differentiators
<6
MONTHS
PAYBACK
Source: Forrester Total Economic ImpactTM
of Data Virtualization, 2021
65%
FASTER
THAN ETL
67%
LESS DATA
PREPARATION

10. 10
Positive Business Outcomes
SMART DATA DISCOVERY
Data Catalog enables everyone to find and use business-friendly
views of the data they need to make more informed decisions.
FASTER TIME-TO-REVENUE
Self-service data frees the data teams to focus on the provisioning and
managing of the organization’s data, not satisfying ad-hoc requests.
IMPROVED SECURITY AND DATA GOVERNANCE
Decouple data security policy from the underlying data repositories and
enforce access controls from the centralized data access layer.
REDUCED OPERATING COSTS
Simplifying data access and controls improves agility and lowers
operation costs.
Sicredi is building a unified view
of enterprise data spread across
116 credit unions. The Denodo
Platform’s logical data layer has
enabled faster data delivery,
self-service analytics, data
governance, and is one of the
key enabler for data
democratization at Sicredi”
- Senior Data Architect - Sicredi
Denodo Platform is like LEGO®
to quickly and easily build
reusable data sets. This led to
greater agility and faster time to
market.”
- Data Architect - UFCU

11. 11
Long focus in data integration, management, and delivery – since 1999
Denodo: A Global Leader in Data Management
Recognized as a Leader
by analysts
11
Global
presence
25 offices in 20 countries
800+
employees
1000+ customers
including many F500 and G2000
companies across every major
industry. Here are some key Financial
Services / Banking related:
250+
partners
active and engaged,
worldwide.
GARTNER
Leader in the 2022 Gartner®
Magic Quadrant™ for Data
Integration Tools
GARTNER
Customers’ Choice in 2023
Gartner Peer Insights™
“Voice of the Customer”:
Data Integration Tools
Report
and customers agree
3rd
Consecutive
3rd
Consecutive
FORRESTER
Leader in The Forrester
Wave™: Enterprise Data
Fabric, Q2 2022
2nd
Consecutive

12. 12
The following are common use cases we are seeing with other credit unions
Working Closely With Our Customers to Ensure Success
IT Infrastructure Modernization
Adopt cutting-edge technologies that enhance security,
improve service delivery efficiency, and provide scalable
solutions
Data Self-Service for Data Democratization
Empower anyone with direct access to data, enabling
informed decision-making
Enhance Operational Efficiency, Agility and
Resilience
Streamline processes, quickly adapt to market changes,
and sustain robust operations during disruptions
Centralized Governance, Risk and Compliance
ensure consistent adherence to regulations, manage
potential threats effectively, and maintain the highest
standards of accountability and operational integrity
Data Foundation for Improve
Customer Experience
Actionable data insights to tailor services
and products to member needs

13. Thanks!
www.denodo.com info@denodo.com
© Copyright Denodo Technologies. All rights reserved
Unless otherwise specified, no part of this PDF file may be reproduced or utilized in any for or by any means, electronic or mechanical, including photocopying and
microfilm, without prior the written authorization from Denodo Technologies.

14. 14
Next Steps
Access Denodo Platform in the Cloud!
Take a Test Drive today!
www.denodo.com/TestDrive
GET STARTED TODAY