2. 2
Next generation operating
room
As the focus on sterility concerns, surgery outcome, higher efficiency, faster
workflow and ease of use continues to increase, surgeons have to rely on
user friendly and reliable equipment in the operating room. The realisation
of these requirements in the operating room is still not achieved.
Do you want the holistic product/solution that solves the problems in the
focus areas?
Say hello to Sterile Hospital Suite (SHS). This suite provides an integrated
solution to sterility concerns by combining touchless interactive screen,
wireless electrosurgical knife and wireless laparoscopic camera, controlled
by one single sterile control unit (SCU).
“The Sterile
Hospital Suite
can really help
us simplify and
streamline our work-
flow. It has all the
necessary tools for
the complete
sterile surgery.
It’s a real time saver
for the surgeon.”
Dr. T. Drixler
Bravis hospital
Roosendaal, The Netherlands
1
2
3
4
Cost effectiveness: reduced
surgery duration resulting in
cost reduction.
Highest sterility condition
yet: maximum safety for
patient.
Better surgery outcome: holistic
combination of state-of-the-art
technologies.
Ochestrated workflow: surgeon
can focus on core activities by
removing non-value added tasks.
Key benefits of SHS
3. 3
An Integrated Solution is proposed for a sterile hospital suite. The suite is designed for
maximum sterility, high efficiency, well-organized structure and ease of use.
Cordless technology together with human-interface interactive technology i.e. casual
wear solution are appropriate examples for this type of solution. This ensures a
seamless integration between the Touchless Interaction Screen (TIS), Wireless Laparo-
scopic Camera (WLC) and the Wireless Electrosurgical Knife (WEK).
All of them contribute significantly to an overall positive impact on the sterility.
Consequently, efficiency, structure and ease of use during the operation in a sterile
hospital surgery suite are positively influenced.
For completion a centralized control unit linking all three suite components is essential.
This unit is controlled by the SCU (sterile control unit, red ‘box’). SCU can be compared
with a control tower at the airport: guide and control all individual components (like
aircrafts) work together and make the entire connecten hassle-free.
One Holistic integrated
solution
WLC WEK
TIS
SCU
4. 4
How SHS realizes a comprehen-
sive sterile OR-environment?
The first solution describes a gesture/voice-controlled screen. With this type of screen
the user can manipulate and read pre-operative scans / images by showing hand-ges-
tures or by voice control without a single physical contact. No contact means no poten-
tial source to contaminate sterile devices and materials.
This approach contributes therefore to a sterile OR-environment and significantly to a
better surgical outcome. The surgeon can use the screen more intuitively.
Secondly, two wireless devices: electrosurgical knife and laparscopic camera are intro-
duced. These ensure an user-friendly application with a high level of freedom for move-
ment and ease of installation.
Furthermore this solution improves significantly the sterility condition. The user is no
longer required to take care of connecting cables which reach the floor and other
non-sterile objects. This allows the operation team members to focus more on the core
activities thus resulting in a more efficient, more structured and seamlessly orchestrated
workflow.
5. 5
Breakthrough in the healthcare
system
Ambulant treatment policy
Efficiency
Surgery safety and quality
Resulting in following advantages
For the patient: For the healthcare sys-
tem (insurances,etc)
company:
For the operating team:
- Better surgery out
come
- Quicker recovery
- Less concerns about
infection risks
- Cost efficient
- Shorter surgery
waitinglists
- Higher flexibility
- Realization of ARBO
regulations
- Improved work condi
tions
- More structured work
flow
- Surgeon: independent
interaction and deci-
sion taking
- Better communication
inside the OR-team
Sterile Hospital Suite
Enhances
6. 6
Price
Promotion
List prices
TIS €25.000,-
WEK €1.500,-
WLC €150,-
Total price SHS: €26.550,-
Payment period
30 days after receipt invoice
Credit terms
10% discount when payment takes place within 14 days
Advertising
o Medicinal magazines: The European Hospital
o Medical congresses: Technology for Health
o Surgery associations: Association of surgeons of
the NL
o Sales promotion: providing trial sets, special ac
tions
o Personal selling: partner events; like MedTech
meetings, Health Valley network
o Public relations: create good image by sponsoring
o Direct marketing: contacting hospitals, universities
directly
Marketing Mix
7. 7
Product
Place
Features of CTOUCH Sterile Hospital Suite
o Radical innovative suite pushing medical technology limits
o 3 sterile medical devices, TIS, WLC & WEK com
bined in 1 holistic solution
o To be used in the operating room (niche market)
Market
The one holistic solution is as of today not marketed by competitors.
Competitors sell wired electrosurgical knifes, wired laparoscopic cam-
eras and touchscreens with the corresponding disadvantages as a result.
Packaging
o In PE foil in combination with cardboard boxes
o The packaging will be made sterile with the E-beam steraliza
tion process.
Where to get SHS?
o Retailer
o Wholesailer
o Distributor
