Augmented reality is the future of surgical operating rooms. It will reduce costs, reduce waiting times, increase productivity and increase learning behaviours with in the operating room.
2. USE OF IMAGING IN
MEDICINE
• Image guided techniques have been shown to be the key to:
• Successful surgical interventions (proven to have less post
operative complication)
• Reduces surgical time (targets and surgical plan done outside
of the surgical room)
• Reduction in overall cost to the hospital
Image taken From Siemens talk; MedTech Summit 2016
Cost of patient through
different medical stages
6. TECHNICAL ISSUES
FACING DOCTORS TODAY
• Office Space
• Physical space to place computer monitors and computer
systems
• Portability
• Portable devices lack virtual space
• Cost
• Hardware
• Doctor work flow (operational process flow)
• Operating theatre space
• Multiple imaging systems each having multiple computer
monitors
7. TODAYS OPERATING
THEATRE
13 Computer Monitors !!
Image from Stryker-Philips-hybrid system
Image taken from Surgical process
institute; MedTech Summit 2016
8. WHAT THE DOCTOR
NEEDS AND WANTS
• At this time there is a lot of patient data available to the doctor
that is impossible to present all at one time due to the
limitation of 2D monitors.
• There is a waist of time within the operation room as the
doctor needs other staff members to control the computer to
present the right image in the way they want it (5 min – 10 min
waiting for help, 2-5 min getting the image as the surgeon
wants it).
• Handling the data in a Surgical room is difficult due to the
need for the surgeon to remain sterilize.
9. WHAT THE DOCTOR
NEEDS AND WANTS
• Most navigation software does not focus on Analysis software
and image filters as they are not intended for image analysis
• Most navigation software don’t include 3D models
• Those that present 3D models display it on a 2D screen
reducing their usefulness.
• There is a difference between the software used for analysis
and software used for surgery meaning the surgeon or
diagnosing doctor must learn multiple software.
10. WHAT THE DOCTOR
NEEDS AND WANTS
• Based on the stated points, Doctors need a software that:
• Provides a means of seeing all the available data without
needing to replace data on a 2D monitor because there are
none available at a given time
• The ability to handle the data without the need of a second
person and remain sterile.
• The ability to show the images and 3D data in the same way the
patient is lying (with 2D monitors this is difficult/not possible)
• A software that allows them to do image analysis and
manipulation as the data is acquired intra-operatively.
11. DEPARTMENT DELAY
EXAMPLES
• Neuro-radiology: Angioraphy interventions:
• During each intervention a surgeon will inspect images before
closing the patient. As the surgeon cannot handel the data
without touching an un-strerile environment the doctor scrubs
out of the operating room (OR) views the data and rescrubs.
This process takes on average 10min/procedure.
• Neuro and Orthopedic surgery
• Imaging is a key tool to monitor the process of the surgical
intervention. After obtaining new intra-optrative MRI/CT images
the doctor has to ask someone in the OR to load the images and
set to the desired intesity and rotation. This process can take
again on average 10min.
12. HOSPITAL COST DUE TO
DATA VISULIZATION AND
TIME DELAY
• According to Alex Macario** in 2010 the average OR cost per min is between €13/min
- €18/min for a basic procedure. For more complex procedures one could estimate a
cost to the hospital of €26/min - €36/min. Therefore the cost to the hospital can be
estimated.
** Alex Macario, What does one minute of operating room time cost?, Journal of Clinical
Anesthesia, Volume 22, Issue 4, June 2010, Pages 233-236, ISSN 0952-8180,
http://dx.doi.org/10.1016/j.jclinane.2010.02.003.
(http://www.sciencedirect.com/science/article/pii/S0952818010000917)
Department Complexity
Time
delay
(min)
Cost per
procedure
(per min)
Number
procedures per
day
Total cost
per day
Total Cost per
year (251
days)
Neuroradiology Low 10 € 13.00 6 € 780.00 € 195,780.00
Neuro-surgery low 10 € 13.00 4 € 520.00 € 130,520.00
Neuro-surgery High 10 € 26.00 4 € 1,040.00 € 261,040.00
Orthopaedic surgery low 10 € 13.00 4 € 520.00 € 130,520.00
Orthopaedic surgery High 10 € 26.00 4 € 1,040.00 € 261,040.00
Grand Total € 3,900.00 € 978,900.00
It is important to keep in mind that these costs do not include scrubing our and in again
and is only presenting the cost to the hospital for 3 departments. Furthermore, in
university hospitals more procedure are being done than the number calculated here.
13. WHAT A HOSPITAL
CHARGES
• Alex Macario** also provides some examples of the amount a hospital charges for
typical 2 hour operation. These come to €27/min and €78/min for low and high
complexity respectively.
Department Complexity
Procedure
Time (min)
Cost per
procedure
(per min)
Number
procedures
per day
Total cost per
day
Total Cost per year
(251 days)
Neuroradiology Low 120 € 27.00 6 € 19,440.00 € 4,879,440.00
Neuro-surgery low 120 € 27.00 4 € 12,960.00 € 3,252,960.00
Neuro-surgery High 120 € 78.00 4 € 37,440.00 € 9,397,440.00
Orthopedic surgery low 120 € 27.00 4 € 12,960.00 € 3,252,960.00
Orthopedic surgery High 120 € 78.00 4 € 37,440.00 € 9,397,440.00
Grand Total € 120,240.00 € 30,180,240.00
** Alex Macario, What does one minute of operating room time cost?, Journal of Clinical
Anesthesia, Volume 22, Issue 4, June 2010, Pages 233-236, ISSN 0952-8180,
http://dx.doi.org/10.1016/j.jclinane.2010.02.003.
(http://www.sciencedirect.com/science/article/pii/S0952818010000917)
•From the calculated estimation of the cost to the haspitals and the amout the hospitals
charge, one can deduce that there is a 3.24% reduction on the profits of the hospital
due to delay time on presenting patient information during a surgical procedure.
14. THE WAY FORWARDS
MedART Software opens new horizons for the
presentation of medical data.
AR Devices
15. One doctor limited by the nuber of
PC-monitors and physical desk space
One doctor, unlimited freedom
Today’s World The future with MedART
16. MEDART’S SOLUTION
• All information (Pdf, images) is easily viewed on one device:
Augmented Reality Glasses
• Data is no longer fixed to one plane on a 2D monitor but can
be place and seen all around the room.
17. UNIQUENESS OF
MEDART’S SOLUTIONS
• 1 base software platform that will connect multiple uses for
multiple users:
• ARViz:
• Visualization and analysis software used on either a standard
computer monitors or AR Glasses.
• Offer the ability to show all the image data and medical documents
at any given time and all at once via AR glasses.
• Can be used within the doctors office, clinical rounds or within the
surgical room.
• Connecting clinicians, needing CE certificated software, with
researches that develop new analysis techniques and in turn the
next generation of ARViz.
• 1 software for the office and the surgical room
18. EXPECTED START SCREEN FOR ARVIZ
Desiged for the office and desktop user in mind:
•All analysis and visualisation application
•Standard desktop software visulisation as well as AR
capabilities
•Ability to use physical keyboard and mouse
Desiged for the doctor on the go and during rounds:
•Only AR visulizationa and interaction
•No analysis applications
•Patient Database connection
•Designed for connection to portable devices with low
system specifications (epson smart glasses).
Desiged for sugical use:
•Short cut buttons (hand gesture interaction) to open
already planed data
•Binding to surgical application (ARNeuro)
•Voice control and dictation.
•Video recording
20. MEDART’S PRODUCTS
ARViz
ARNeuro AROrtho ARSysInt ARIntern
Year 1 & 2 of
Investment
Year 1 & 2 of
Investment
ARStudent License to image
device vendors
Future financial stream
Year 2 & 3 of
Investment
Year 2 & 3 of
Investment
Future Product
Start year 1 with release
to students year 1
further development
aimed at University and
students year 2-3
21. PRODUCTS
Visualization of patient data around the room
Surgical visualization and neuro-navigation based on
ARViz
Medical education via AR/VR aimed at Universities and
students directly (Included in this is ARUni aimed at the
universities)
ARViz
ARNeuro
MedART will be developing and releasing 3 products within the first 2 years of
investment:
ARStudent
22. PRODUCTS
Like ARNeuro this product aims at Orthopedic
surgery
This product integrates know and used Medical
imaging equipment with ARViz via the external
ports of the system. Includes connection to
endoscopes, microscopes, …
AROrtho
ARSysInt
MedART will continue developing its portfolio with 2 other products at the end of
year 2 and thoughout year 3 of investment:
23. UNIQUE SELLING POINT
• ARViz & ARNeuro
• Extra system that connects and integrates with already established hospital
infrstructure
• Aimed at patient specific data
• Connection to PACS and DICOM servers and/or systems where patient data is
stored
• Barcode scanning/automatic data retrieval
• Used in and out of the surgical room for analysis, diagnosis, surgical planning
and surgical intervention.
• Neuro-navigation
• Allows the surgeon to take control of his/her own data without the need of a
second person
• Sharing of information between AR Glass wearers
24. UNIQUE SELLING POINT
• ARStudent
• Incorporating high resolution anatomical models (stationary and animated) with
AR for medical education.
• Connecting these models with what is being taught in the lecture at the same
time.
• Allowing interaction between students in a class room and the surgeons in the
operating room
• Introducing them to AR within a medical setting before they enter the workplace
as full time doctors. Seeing, hearing and using MedART’s products during
medical training.
25. FROM THE EYE OF THE STUDENT WITH
ARSTUDENT
Enhance learning by providing high resolution
anatomically correct images to traditional power point
presentation
Image taken from our intended partner:
CAT-PRODUCTION GmbH
26. FROM THE EYE OF THE STUDENT WITH
ARSTUDENT
Aid in the explanation of how anatomical structures
move with each other with high end animation
Animation taken from our intended partner:
CAT-PRODUCTION GmbH
27. MEDART USERS
General/Clinical staff
within office
• Pros.
• No need for large and/or multiple
computers
• Data can be pull straight from PACS.
• Software will resemble standard and
typically used software.
• Can use physical mouse and keyboard as
inputs.
• Cons.
• Training period
General/clinical staff
on rounds
• Pros.
• Direct ability to pull and see patient data with
the patient in the room via PACS connection.
• Time saving search via bar/QR code reader
• With 2 glasses explain to the patient the
surgical procedure.
• Cons
• Hardware still large (HoloLens/Meta2) but
companies developing smaller wearables.
• Battery power and processing computer come
with a price.
• Systems batteries have to be charged if
portable
28. MEDART USERS
Surgeon
• Pros.
• Access to all data and visualize it all at once
• No delays in data presentation due to
communication difficulties between the lead
surgeon and helper.
• On site image processing software (filters,
analysis algorithms) with visualization
• Freedom to view the data anywhere within the
room
• Ability to rotate the images to the patients
physical position for better navigation and
visualization (not possible with 2D monitor)
• Cons.
• Current hardware still needs to be plugged in
for long procedures
• Training time to get use to hand control
• Hand tracking still needs development (newer
systems are better)
Neuro- surgeon
• Pros. (on top of previously mentioned)
• The ability to overlay patient images on of the
patient and move this anywhere in the room
well maintaining knowledge of the patients
position.
• Overlay images taken be HD camera (on
glasses) and overlay artificial renders
segmented targets
• Tool tracking on different image modalities due
to more images being visually available at any
given time.
• Multiple selectable targets and markers for
position notification (proximity of surgical tool
to target).
• Neuro-navigation with augmented reality
• Cons. (on top of previously mentioned)
• Still need fixed IR camera (traditional system)
29. All Staff UK US* DE Grand Total
General Surgery 6,922 25,187 14,667 46,776
Diagnostic Radiology 3,769 30,487 3,352 37,608
Otolaryngology 1,629 9,320 1,282 12,231
Cardio Surgery 3,676 22,020 841 26,537
Internal Medicine 4,873 111,047 19,702 135,622
Paediatrics 8,482 56,262 5,080 69,824
Oral & maxilla facial surgery 1,069 5,120 458 6,647
Neuo surgery 736 5,171 1,205 7,112
Neurology 1,218 13,156 3,225 17,599
Nuclear medicine 84 17,550 383 18,017
Orthopaedics 5,865 19,374 3,039 28,278
Plastic Surgeon 1,077 6,942 539 8,558
Radio-therapy 0 19,100 698 19,798
Urology 1,793 9,771 2,205 13,769
Obstetrics and gynaecology 5,676 40,826 5,329 51,831
Grand Total 46,868 391,333 62,005 500,206
MARKE
T
Market Value
• Lexinnova 2015; AR market: will exceed €424.64
billion by 2020
• MarketsandMarkets 2015; Medical image analysis
market: €2.2 billion by 2017 (MarketsandMarkets )
• Siemens Healthcare; Imaging device market:
€44 billion in 2020 (Siemens )
• MarketsandMarkets; “In Germany, cost
pressures have created huge demand for IT
solutions that make internal processes and
procedures more efficient”
Count of doctor within medical field
Sources:
UK: National Health Service (nhs-work-
stat-jan-2015-doc-spec-levl)
DE: Gesundheitsberichterstattung des
Bundes (Data from 2013, www.gbe-
bund.de)
US: Statista (http://www.statista.com/)
30. MARKE
T
Market Value
• Lexinnova 2015; AR market: will exceed €424.64
billion by 2020
• MarketsandMarkets 2015; Medical image analysis
market: €2.2 billion by 2017 (MarketsandMarkets )
Chief consultants UK US* DE Grand Total
General Surgery 2,551 2,519 2,569 7,639
Diagnostic Radiology 2,696 24,726 641 28,063
Otolaryngology 831 5,498 205 6,534
Cardio Surgery 1,618 10,782 83 12,484
Internal Medicine 957 30,461 3,066 34,484
Paediatrics 3,563 26,998 607 31,168
Oral & maxilla facial surgery 491 2,857 90 3,438
Neuo surgery 284 2,464 219 2,968
Neurology 688 8,502 525 9,715
Nuclear medicine 51 13,042 104 13,197
Orthopaedics 2,740 10,954 597 14,290
Plastic Surgeon 458 3,889 146 4,493
Radio-therapy 0 3,858 141 3,999
Urology 892 5,779 415 7,085
Obstetrics and gynaecology 2,341 19,950 813 23,103
Grand Total 20,161 172,279 10,221 202,661
Medical clinician in buying position per country per medical field.
Sources
UK: National Health Service (nhs-work-stat-jan-2015-doc-spec-levl)
DE: Gesundheitsberichterstattung des Bundes (Data from 2013, www.gbe-bund.de)
*It should be noted that there was no data on the department heads for US and thus the mean % of UK and DE were used to estimate this for US.
• Siemens Healthcare; Imaging device market:
€44 billion in 2020 (Siemens )
• MarketsandMarkets; “In Germany, cost
pressures have created huge demand for IT
solutions that make internal processes and
procedures more efficient”
31. University Hospitals
• Total => 35
• Department heads => 1734
Private Hospitals
• Total=> 571
• Department heads => 2065
• Hospitals having more than 200 beds => 120
• Based on the ratio between total number and number of > 200 beds (21%) the department heads can be
estimated at 434
• Total Department heads => 2168
• Accourding to the „Gesundheitsberichterstattung des Bundes” There are roughly 33 different
medical field 14 (42%) are listed and targeted by MedART.
BREAK DOWN OF GERMAN MARKET
32. BREAK DOWN OF GERMAN MARKET
Chief consultants DE
General Surgery 2,569
Diagnostic Radiology 641
Otolaryngology 205
Cardio Surgery 83
Internal Medicine 3,066
Paediatrics 607
Oral & maxilla facial surgery 90
Neuo surgery 219
Neurology 525
Nuclear medicine 104
Orthopaedics 597
Plastic Surgeon 146
Radio-therapy 141
Urology 415
Obstetrics and gynaecology 813
Grand Total 10,221
Accourding to the „Gesundheitsberichterstattung des
Bundes” There are roughly 33 different medical field 14
(42%) are listed and targeted by MedART.
Thus, 42% of 2168 reduces MedART’s ARViz Market
down from the initially calculated 10221 to 911 or 8.9%.
ARNeuro Specifically;
Assuming 8.9% of 219 an estimation can be made of
the minimum number of potential customers => ~20
33. MARKET ENTRY
• MedART will first entre the German market via connections (beta testers) in
• Heidelberg
• Department of Neuro-surgery
• Department of Neuro-radiology
• Department of Radiology
• Department of Anatomy (Medical training)
• Medical Faculty (Medical training)
• Tübingen
• Department of Neuro-surgery
• Department of Diagnostic and Interventional Radiology
• Darmstadt
• Department of Neuro-surgery (Private)
• Hamburg
• Private practice for radiology
• Following these regions MedART will continue in the German market follow other EU
markets which include; Spain, Belgium, Greece, Cyprus and Portugal via already
achieved connections
• International markets pending FDA and country specific approval and certification
34. CURRENT STANDING
At this time MedART has worked on:
• Desktop graphical interface
• AR integration with international
standard SDKs (Insight tool kit)
•DICOM format reading and presentation
•3D volume redering via marching cube
•Visulisation of PDF documentation
•Document writing via AR and virtual keyboard
•AR connection to web servises
35. MILESTONES OVERVIEW
1M 2M 3M 4M 5M 6M 7M 8M 9M 10M 11M 12M
Year 1
WP1: Office rental and outfitting, including
registration of utilities, Staff interview and hiring,
software and hardware environment setup (2
months)
WP2: Preparation for CE Certification (2 months)
WP3: ARViz Development (8 months)
WP2
WP1
WP3
WP4
WP5
WP4: ARNeuro Development (8 months)
WP5: ARStudent Development (6 months) before
initial release
WP6: ARStudent extension, starting on ARUni
applications
WP6
36. MILESTONES OVERVIEW
1M 2M 3M 4M 5M 6M 7M 8M 9M 10M 11M 12M
Year 2
WP7: In house Testing ARViz (1 Month)
WP8: Beta release (5 months) release for sales to
researchers
WP9: CE Certification (5 months) and rollout
thereafter.
WP10: In house Testing ARNeuro (2 Month)
WP11: Beta release and clinical testing of
ARNeuro (5 months)
WP12: CE Certification (5 months) and rollout
thereafter.
WP13: further development of ARStudent aiming
at universities and students. Rollout month 7 year 2
to universities
WP7
WP8
WP9
WP10
WP11
WP12
WP13
WP14
37. MILESTONES OVERVIEW
1M 2M 3M 4M 5M 6M 7M 8M 9M 10M 11M 12M
Year 2
WP14: Development of ARSysInt
WP15: Development of AROrtho
WP16: Continue development of ARStudent
WP14
WP15
WP16
38. MILESTONES OVERVIEW
• Year 1
• Business employee
• Financial Accounting
• Patent Filing
• Operational flow monitoring
• Sales/Marketing employee
• Web Marketing
• Congress networking
• System training
• Social media
39. MILESTONES OVERVIEW
• Year 2
• Business employee
• Financial Accounting
• Patent Filing
• CE/FDA Certification
• Operational flow
• Business plan for year 3
• Sales/Marketing employee
• Sales and customer travel
• Networking (congress, hackathons, student days)
• Social media
• On site training
40. MILESTONES OVERVIEW
1M 2M 3M 4M 5M 6M 7M 8M 9M 10M 11M 12M
Year 3
WP17: Development of ARSysInt (Total 8 months)
WP18: In house testing ARSysInt (1 Month)
WP19: Beta release and clinical testing of
ARSysInt (5 months)
WP20: Start of CE Certification ARSysInt
WP21: Development of AROrtho (Total 8 months)
W22: In house testing AROrtho (1 Month)
WP23: Beta release and clinical testing of
AROrtho (5 months)
WP24: Start of CE Certification ARSysInt
WP25: Continued developmet of ARStudent
WP24
WP17
WP18
WP19
WP21
WP22
WP23
WP20
WP25
47. ESTIMATED PRICING
Product Field Unit Price Unit Price
ARViz Research Software € 9,000 AROrtho ARViz (CE/FDA) € 40,000
Multi node € 3,000 Ortho App/Hardware € 50,000
Multi Glass € 1,500 Multi node € 4,000
Tech/Maintenance support € 900 Multi Glass € 3,000
CE/FDA Software € 40,000 Tech/Maintenance support € 6,000
Multi node € 4,000 ARSysInt ARViz (CE/FDA) € 40,000
Multi Glass € 3,000 System int. App/Hardware € 50,000
Tech/Maintenance support € 1,500 Multi node € 4,000
ARNeuro ARViz (CE/FDA) € 40,000 Multi Glass € 3,000
Neuro App/Hardware € 160,000 Tech/Maintenance support € 6,000
Multi node € 4,000
Multi Glass € 3,000
Tech/Maintenance support € 6,000
Product Field Unit Price
ARStudenz Univesity Software € 50,000
Multi node € 2,000
Multi Glass € 700
Surgical Viewing € 2,000
Tech/Maintenance support € 6,000
ARStudent
Private
Student
Year rent software (€10 software +
€20 hardware *12)
€ 360
Body Section Packet (per) € 10
48. ESTIMATED
PROJECTIONS: BASIC
REQUIREMENTS
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8
ARViz
(Research)
0 2 4 7 12 21 30 30
ARViz (CE) 0 2 4 7 12 21 30 30
ARNeuro 0 1 2 4 7 12 30 30
AROrtho 0 0 0 1 2 4 7 12
ARSysInt 0 0 0 1 2 4 7 12
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8
ARStudent
(Uni.) software
0 0 2 4 7 12 20 32
Multi node 0 0 10 16 26 42 68 109
Multi Glass 0 0 80 128 205 328 525 840
Surgical
Viewing
0 0 10 20 35 60 100 160
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8
ARStudent
software
10 30 90 270 810 2,420 7,230 21,600
Body Section
Packets
48 120 360 1,080 3,240 9,684 28,920 86,400
Number of units sold
Include is only the software and needed hardware for the
respective products. No add on or options
Included is the software, the number of nodes (licenses e.g.
here 10 per base software), extra AR glasses for students (e.g
here 40 per base software) and the connection to a surgical
room (e.g. here 5 per base software)
Included is the software and AR glass rental and
different body section packets (e.g. 12 packets available
each being selected 30% of the number of base
licenses e.g. 30% of 10 licenses ≈ 4 *12 packets = 48)
49. Gross Revenue
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8
ARViz (Research) € 0 € 19,800 € 39,600 € 69,300 € 118,800 € 207,900 € 297,000 € 297,000
ARViz (CE) € 0 € 83,000 € 169,000 € 299,500 € 517,500 € 909,000 € 1,314,000 € 1,359,000
ARNeuro € 0 € 206,000 € 418,000 € 842,000 € 1,484,000 € 2,556,000 € 6,336,000 € 6,516,000
AROrtho € 0 € 0 € 0 € 96,000 € 198,000 € 402,000 € 714,000 € 1,236,000
ARSysInt € 0 € 0 € 0 € 96,000 € 198,000 € 402,000 € 714,000 € 1,236,000
ARUni € 0 € 0 € 208,000 € 397,600 € 693,500 € 1,183,600 € 1,973,500 € 3,188,000
ARStudent € 4,080 € 12,000 € 36,000 € 108,000 € 324,000 € 968,040 € 2,892,000 € 8,640,000
Landing costs
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8
ARViz (Research) € 0 -€ 600 -€ 1,200 -€ 2,100 -€ 3,600 -€ 6,300 -€ 9,000 -€ 9,000
ARViz (CE) € 0 -€ 600 -€ 1,200 -€ 2,100 -€ 3,600 -€ 6,300 -€ 9,000 -€ 9,000
ARNeuro € 0 € 0 -€ 30,600 -€ 61,200 -€ 107,100 -€ 183,600 -€ 459,000 -€ 459,000
AROrtho € 0 € 0 € 0 -€ 15,300 -€ 30,600 -€ 61,200 -€ 107,100 -€ 183,600
ARSysInt € 0 € 0 € 0 -€ 15,300 -€ 30,600 -€ 61,200 -€ 107,100 -€ 183,600
ARUni € 0 € 0 -€ 33,600 -€ 66,720 -€ 118,200 -€ 203,920 -€ 342,200 -€ 553,600
ARStudent € 2,040 € 6,000 € 18,000 € 89,000 € 264,500 € 789,020 € 2,356,000 € 7,037,500
Estimated Net Revenue
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8
ARViz (Research) € 0 € 19,200 € 38,400 € 67,200 € 115,200 € 201,600 € 288,000 € 288,000
ARViz (CE) € 0 € 82,400 € 167,800 € 297,400 € 513,900 € 902,700 € 1,305,000 € 1,350,000
ARNeuro € 0 € 206,000 € 387,400 € 780,800 € 1,376,900 € 2,372,400 € 5,877,000 € 6,057,000
AROrtho € 0 € 0 € 0 € 80,700 € 167,400 € 340,800 € 606,900 € 1,052,400
ARSysInt € 0 € 0 € 0 € 80,700 € 167,400 € 340,800 € 606,900 € 1,052,400
ARUni € 0 € 0 € 174,400 € 330,880 € 575,300 € 979,680 € 1,631,300 € 2,634,400
ARStudent € 2,040 € 6,000 € 18,000 € 19,000 € 59,500 € 179,020 € 536,000 € 1,602,500
Total € 2,040 € 313,600 € 786,000 € 1,656,680 € 2,975,600 € 5,317,000 € 10,851,100 € 14,036,700
Financials based on prices and unit projections
Projections based on previous
projections of bought software,
hardware and renewal of
technical support .
Cost include landing cost of
SDK licenses and IR camera
hardware. 20% of the
university and 50% of the
student AR products of the
revenue goes to partner
dealing with 3D models and
medical animations
50. ESTIMATED
PROJECTIONS: BASIC
REQUIREMENTSBreak-even
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8
Estimated yearly cost € 2,019,563 € 1,572,388 € 1,767,388 € 1,549,388 € 1,859,266 € 2,231,119 € 2,677,342 € 3,212,811
Estimated Net
Revenue
€ 2,040 € 313,600 € 786,000 € 1,656,680 € 2,975,600 € 5,317,000 € 10,851,100 € 14,036,700
Estimated Net Profit -€ 2,017,523 -€ 1,258,788 -€ 981,388 € 107,292 € 1,116,334 € 3,085,881 € 8,173,758 € 10,823,889
51. ESTIMATED PROJECTIONS: WITH ADD ONS
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8
ARStudent
(Uni.)
0 0 2 4 7 12 20 32
Multi node 0 0 10 16 26 42 68 109
Multi Glass 0 0 80 128 205 328 525 840
Surgical
Viewing
0 0 10 20 35 60 100 160
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8
ARStudent 10 30 90 270 810 2,420 7,230 21,600
Body Section
Packets
48 120 360 1,080 3,240 9,684 28,920 86,400
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8
ARViz (Research) Software 0 2 4 7 12 21 30 30
Multi node 0 1 2 4 6 11 15 15
Multi Glass 0 2 4 7 12 21 30 30
Tech/Maintenance support 0 2 4 7 12 21 30 30
ARViz (CE) Software 0 2 4 7 12 21 30 30
Multi node 0 1 2 4 6 11 15 15
Multi Glass 0 2 4 7 12 21 30 30
Tech/Maintenance support 0 2 6 13 25 46 76 106
ARNeuro ARViz (CE/FDA) 0 1 2 4 7 12 30 30
Neuro App/Hardware 0 1 2 4 7 12 30 30
Multi node 0 1 1 2 4 6 15 15
Multi Glass 0 1 2 4 7 12 30 30
Tech/Maintenance support 0 1 3 7 14 26 56 86
AROrtho ARViz (CE/FDA) 0 0 0 1 2 4 7 12
Ortho App/Hardware 0 0 0 1 2 4 7 12
Multi node 0 0 0 1 1 2 4 6
Multi Glass 0 0 0 1 2 4 7 12
Tech/Maintenance support 0 0 0 1 3 7 14 26
ARSysInt ARViz (CE/FDA) 0 0 0 1 2 4 7 12
System int. App/Hardware 0 0 0 1 2 4 7 12
Multi node 0 0 0 1 1 2 4 6
Multi Glass 0 0 0 1 2 4 7 12
Tech/Maintenance support 0 0 0 1 3 7 14 26
Number of units sold
In these projection options and add ons
are included. Here a projection was
made that 50 0f those that buy a
product will want a multi node and will
also want 2 extra AR glasses (extra
license for connection)
Projections for ARStudent are the same
as previously mentioned
