1. Prasath Arjun | Page 1
CURRICULUM VITAE
Prasath Arjun
Mobile: +91 95222 77221 | Email: prasath_43@yahoo.com
PERSONAL SUMMARY
An aspiring advertising and branding specialist, with academically developed proficiency in Procurement, Print
Production, Studio trafficking & logistics. Approaches projects/briefs with clear vision with complete knowledge
to meet the client’s requirements. Have relentless aim to bring all the creative concepts alive through Production.
Have been driven by passion, not just by process.
PROFESSIONAL EXPERIENCE
• Tonic International, Dubai from January 2011 to March 2016 as a Creative Production Manager
• FP7 360, Dubai from August 08 to December 2010 as an Operations Manager
• Dunes Advertising, Dubai from April 2001 to August 2008 as an Assistant Manager - Procurement & Production
• Zabeel Printing Press, Dubai from April 1999 to March 2001 as a Senior Executive - Estimation
• Rediffusion DY&R, India from January 1997 to March 1999 as a Production Executive
PROFESSIONAL RESPONSIBILITIES
• In the current responsibility, ensured profit from production department. By increasing the production
revenue up to 75%, covered the overhead expenses of the team.
• Oversee the efficient flow of work from client service brief to client’s deadline, by involving with Creative,
Studio trafficking & Production departments.
• Manage and regulate the work-flow & filing system within the finished art group by organizing freelance
support when required.
• Liaise closely with suppliers and ensure the jobs are being dispatched and delivered on time. When required,
traveled to other countries to oversee the production.
CLIENTELE
During my career in advertising field, I have enabled the firm to create and produce all BTL production as well as
Large Format Digital Signs etc. I also have very good contacts with suppliers from most of the Gulf Countries,
Far East & India, through which successfully handled major brands and showcased few important client below.
EDUCATION
• Diploma in Printing from the Institute of Printing Technology, Chennai, India.
• Currently doing BBA (General) through correspondence.
15th March, 1975
Indian
English, Tamil and Hindi
Married
Valid UAE driving license
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PORTFOLIO
In the field of Advertising, Production is one of the few ways to extend any Brand or an Identity to the
consumer. Keeping this in mind, I have become the Field Expertise in Print Production and Procurement
functions, by involving myself personally in each and every stage of jobs for the last 15+ years, and successfully
delivered many different campaigns.
INDOOR BRANDING
CDA is one of the
government firm. The
branding involved with
painting, vinyl graphics,
Acrylic Posters, wooden
frames and many more.
The most challenging
work was the running
strip, which runs from
the left to right wall, like
a wrap.
AHQ is the leading
sports store in Dubai
and the entire inhouse
branding including
entrance signages been
produced and managed.
TRA is also another
government firm. The
branding involved with
painting, vinyl graphics,
Vinyl cut letters, Acrylic
Posters, wooden frames,
way finding signages and
many more.
There were 6 floors.
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COLLATERAL GIFT PACK - WOODEN DIRECTION
The below Wooden Gift Package is for ‘The Prime Minister Office’ which holds a Calendar, Pen, Note Book
and a brochure. The job was having all sort of production technique starting from, wooden engraving, Spot UV,
Calligraphy, foiling, etching push lock mechanism etc.
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COLLATERAL GIFT PACK - LEATHER DIRECTION
The below Leather Gift Package is for ‘Al Fozan’ just to hold one DVD & a personalised letter from His Highness.
The job involved with leather fabrication, gold platting, engraving, offset printing with UV, Foiling etc.
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VEHICLE BRANDING
Being a Giant in
automobile Industry,
AUDI will always take
part in different events.
Branding on Q5 and
TT are the showcased
samples out of many.
Danat Al Emirate is
an new Government
hospital and the
branding is on all their
vehicles.
Solan De Cabras is one
of the purest bottle water
supplier from Europe
and the branding has
been done on all their
ten Vans.
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PROMOTIONAL GIFTS
In the field of Production, promotional gift items are the quickest to extend the Brand or an Identity to the
consumer. By having strong suppliers contacts from Gulf Countries, Far East & India, I can procure any gift items
and few of them are show cased below.
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EXHITIBITION AND EVENT
When Carrier planned to
showcase their products
for BIG5, the challenges
started. It involved with
3d designs, technical
drawing, metal and
wooden fabrication,
carpet flooring, painting,
vinyl application etc.
Moving their heavy
weight & huge units
to inside hall was the
challenge.
Gulf Capital, one of
the leading real estate
company in the region
was having a live show
with their top customers.
Winners of the event will
be involved in a live show
and allowed to design or
create their own concept.
During the Najm Card
launch, MAF has decided
to show case their stands.
The work involved with
design, 3d designs,
technical drawing, metal
and wooden fabrication,
carpet flooring, painting,
vinyl application etc.
At one night 14 stands
been installed in all seven
Emirates.
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SIGNAGES
Al Montazah theme park
is from Shurooq, and
had been opened for
public in 2014. Most of
their directional signs,
flags, mascots been
successfully managed
and produced.
While handling
the entire inhouse
branding for AHQ,
entrance signages also
been produced and
successfully installed
in 3 locations.
Brushed metal with LED
backlit been used.
Roshan, a leading
TELECOM client
decided to rebrand their
logo in their UAE offices.
Brushed metal been used
for this signage.
