This document provides brief outlines of Chipotle Mexican Grill, Chick-fil-A, and McDonald's. It notes that Chipotle was founded in 1993 with a mission to serve higher quality, fresh Mexican food fast. Chick-fil-A was founded in 1946 and is known for its Southern Baptist culture and values, being closed on Sundays. McDonald's was founded in 1955 and focuses on customer service and organizational learning. The document also includes scenarios about people feeling hungry and recommendations for food ordering apps.

1. TheMarketingShow:
Hospitality
Industry-
FastfoodSector

2. CHipotlemexicangrill

3. Briefoutline
● Founded in 1993 by Steve Elles
● Simple Idea:
○ Show that food served fast
didn’t have to be fast
food.
● Fast casual, fresh Mexican
food.
○ Burritos, tacos, burrito
bowls, salads.
● High quality raw ingredients,
classic cooking techniques,
distinctive interior design.
● “Food With Integrity”
commitment
○ Using naturally grown
ingredients
○ Serves more naturally
raised meat than any other
restaurant chain.

4. Values

5. TouchPoints
● Super-fast service
● Personalized customer
service
● Soothing, relaxing vibe ● Unique Packaging

7. Briefoutline
● Founded:1946
● S. Truett Cathy.
● Mostly in southeastern United
States.
● Company’s culture influenced by
its devoted founder’s Southern
Baptist beliefs.
○ Lead to the chain’s distinctive
features: closed on Sunday’s
and holiday’s.
● Visible example of religious
principles and practices:
○ Donate over $5 million to
groups that opposed same sex
marriage

8. Mcdonalds

9. Briefoutline
Founded: 1955
Ray Kroc
All over the World
People Centric
Individual Learning
Organizational Learning/Feedback

10. values
Teamwork Community Integrity

11. touchpoints

12. MeetMary

13. Feeling:hungry,bored
Thinking:“iamwonderingwhatjaneisdoing”
Doing:chattingonfacebookwithjanetoseeif
shewantstograbsomethingtoeat

14. JIM

15. Feeling:hungry,bored
Thinking:“iamwonderingifthekidsareupto
goingout”
Doing:talkingtothewifeaboutgoingtoa
restaurantwiththekids

16. FRED

17. Feeling:hungry,tired
Thinking:“wherecouldigetsomethingquickto
eat”
Doing:lookinguponlinenearbyfastfood
restaurants

18. RECOMMENDATIONS

19. Crowdmenu

20. “ontheway”

21. “Foodscanner”

22. instantreview

23. Loyaltyexpress
card

24. References:1. 1. http://www.dailyfinance.com/2015/10/02/chickfila-new-nyc-store-national-push/
2. http://www.sas.com/en_us/insights/articles/marketing/a-lesson-in-cu
3. http://www.dailyfinance.com/2015/10/02/chickfila-new-nyc-store-national-push/
http://www.sas.com/en_us/insights/articles/marketing/a-lesson-in-customer-
service-from-chick-fil-a.htmlstomer-service-from-chick-fil-a.html
4. http://www.mcdonalds.com/content/usmobile/en/alert.html?desktopurl=
5. http://www.mcdonalds.com/us/en/our_story/values_in_action.html
6. https://nickirvingpr.wordpress.com/2014/05/26/chipotle/
7. http://www.triplepundit.com/2012/10/chipotle-food-with-integrity/
8. http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-
Statements/Chick-fil-A-Mission-and-Purpose.htm
9. http://www.mcdonaldsteel.com/index.php/about-us/mission-vision-and-values
10. http://lizzbenno.blogspot.be/2012/11/mcdonalds-core-values.html