1. DENA ESPENSCHEID
324 3rd
Ave #1 605.359.2158
Quantico, VA 22134 DenaEsp@gmail.com
RELEVANT EXPERIENCE
Leadership Institute – Arlington, VA August 2016 – Present
Director of Grassroots Coalitions / Trainer
! Coordinated 17 trainings, providing between 3 to 8 hours of political lessons to more than 700 people
! Created “KISS THEM”, a presentation on how to effectively discuss politics with liberals and moderates
! Researched and wrote a presentation on Early and Absentee balloting, as well as Mail-in Elections
! Fostered relationships with state party leaders and local community activists, as well a national orgs
Donald J. Trump For President, Inc. – Richmond, VA August 2015 – March 2016
MidAtlantic / Virginia Field Director
! Increased Virginia Republican Primary turnout 110% over 2008, and won Virginia with 34.7% of the vote
! Managed the collection of more than 20,000 ballot qualification signatures
! Led 68 volunteer training sessions with more than 2,000 volunteers
! Wrote region-wide Staffing Plan and GOTV Field Plan utilized as models by the national campaign
! Recruited, trained and managed regional field staff and volunteer leaders
! Established and managed campaign offices in Northern Virginia and Hampton Roads
! Organized ~1500 Phone Bank and Phone Bank From Home volunteers from DC, MD, VA & WV
! Composed all mass e-mail communications for the District of Columbia, Maryland, Virginia & West Virginia
! Recruited and managed campaigns for 23 endorsed candidates for National Delegate from Washington, DC
Coalition for a Strong America / End Global Governance – Washington, DC November 2014 – June 2015
Lobbyist & Scheduler
! Led or participated in more than 100 one-on-one meetings with staffers, activists and members of Congress
! Scheduled meetings for lobby teams on the Hill
! Strategized key messages and contact points, as well as procedural angles to stop legislative advances
! Recruited grassroots volunteers and communicated key talking points to maximize participation in in the efforts
Independent Women’s Network / National Ballot Access – VA Beach & No. VA July 2013 – December 2014
Women’s Outreach & Grassroots Program Director
! Fought the “War on Women” by hosting 20 dinner parties with conservative women and their apathetic friends
! Trained more than 200 grassroots volunteers to help with campaigns and better present the conservative message
! Utilized social media and Google Analytics to increase the audience by 2,000%
! Coordinated petition signature collection and verification that resulted in 35,000 signatures for SC independents
Suzanne Scholte for US House – Fairfax, VA October 2014 – November 2014
Campaign Volunteer
Victory 2013 – Virginia Beach & Norfolk, VA August 2013 – November 2013
Campaign Volunteer
! Participated in grassroots efforts (door-to-door & phone banking) for statewide candidates and House delegates
American Majority / American Majority Action – West Palm Beach, FL March 2012 – July 2013
Grassroots Outreach, Field Representative, Trainer & Campaign Office Manager
! Built a network and database of nearly 2,100 contacts for activists, political leaders, and targeted media
! Planned ~50 events and recruited attendees for the trainings via online promotions, meetings and phone lists
! Trained ~1,500 volunteers and grassroots activists on campaigns, public policy, and campus organization
! Managed 25 paid interns and volunteers for door-to-door and phone voter outreach operations using Gravity
Abigail Adams Project – Jacksonville, FL November 2011 – March 2012
Event Planner, Scheduler & Assistant
! Managed all aspects of the planning and execution of a gala for national leaders and grassroots activists
! Provided hospitality services for, and participated in a private retreat for female leaders
! Organized the schedule and work flow for the organization’s president
Tea Party Review Magazine – Arlington, VA June 2011 – November 2011
Editor & Marketing Manager
2. Victory 2010 – Sioux Falls, SD June 2010 – November 2010
Campaign Volunteer
District 15 PAC – Sioux Falls, SD October 2010
PAC Director
! Wrote, designed & mailed an opposition piece that resulted in the defeat of the most liberal SD elected official
Coalition for Cures Without Clones / SD Family Policy Council – Sioux Falls, SD September 2009 – January 2010
Grassroots Lobbyist / Project Manager
! Organized a 5-day media and 10-stop, statewide public speaking tour for a national expert targeted at legislators
South Dakotans for Open and Clean Government – Sioux Falls, SD January 2008 – November 2008
Office Manager, Spokesperson & Field Director
! Supervised the collection and verification of 25,000 signatures to place the measure on the ballot
! Appeared on camera, at live events and debates, and in print as the campaign spokesperson
! Managed office, as well as, interns, volunteers, and spokespersons, and reported progress to board of directors
! Wrote original campaign plans, including volunteer plan, donor plan, out-reach plan, and messaging document
Victory 2007 – Florence, KY June 2007 – November 2007
Campaign Volunteer
National Abstinence Clearinghouse – Sioux Falls, SD June 2001 – June 2007
Lobbyist, Education Programs Director, Communications, Public Policy Advisor, Development
! Lobbied for pro-family legislation at the state level
! Facilitated educational meetings about educational legislation with members of Congress and their staffers
! Investigated federal and state legislation and codified laws
! Organized call-in & letter writing campaigns at state & national legislatures, including 10,000 petition signatures
! Composed stories (researched ideas and conducted interviews), press releases and blogs for weekly e-newsletter
! Composed fundraising letters, and planned and produced fundraising events
! Sold and managed sponsorships and exhibit spaces for annual international conferences
! Wrote and edited grant applications for federal programs and private foundations
VoteYesForLife.com Political Campaign – Sioux Falls, SD July 2006 – November 2006
Special Events / Messaging Advisor / 72-Hour GOTV Volunteer Coordinator
! Created initial campaign messaging, press releases and office policies and protocols
! Planned press events, speaker visits, volunteer parties, and youth events
! Directed 72-Hour Get-Out-The-Vote (GOTV) volunteers (over 500 volunteers)
Victory 2004 – Sioux Falls, SD April 2004 – November 2004
Campaign Volunteer
Victory 2002 – Sioux Falls, SD August 2002 – November 2002
Campaign Volunteer
OTHER EXPERIENCE
Black Events & Advertising, Inc. – Sioux Falls, SD October 2009 – June 2011
Event Coordinator / Sales & Marketing
Preferred Marketing And Mailing – Sioux Falls, SD December 2008 – October 2009
Sales & Marketing
LifeTouch – Crestview Hills, KY August 2007 – December 2008
Photographer
EDUCATION & SKILLS
Thomas More College – Crestview Hills, KY – BA Biology, AA Speech Communications August 2001
Leadership Institute – Arlington, VA – Campus Field Rep Training August 2015
NationBuilder, CallFire, L2, Ground Game, Strike Force, Connuct, Sage ACT!, Raiser’s Edge, Prezi, Political Gravity,
i360, Advantage, RVotes, Constant Contact, iContact, Eventbrite, WordPress, Photography & minor photo editing