After months of building inbound links to your site, you still don’t have any keywords ranking on the first page of Google. Why isn’t your company getting the visibility it deserves? It might be time to reevaluate your link building strategy. With link building making up more than half of your site’s SEO value, you need to formulate a clear, expert strategy to drive the best results. Does your company have a measurable link building strategy? Learn the keys to an advanced link building strategy on this must-see Webinar. In Webmarketing123’s Webinar, Why Your Link Building Doesn’t Work, let us show you: Best practices for constructing the optimum site structure How to analyze your biggest competitors’ linking strategies How to utilize link building to drive measurable business results

1. Links:
The Key to Search Results Success
@Webmarketing123 Thank you for joining us!
#wm123 We will begin at:
11:00 am PST
Audio: 773-945-1010 12:00 pm MTN
1:00 pm CST
Access code: 244-715-812
2:00 pm EST
Audio PIN: Shown after joining the Webinar
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2. Topics for Today’s SEO Webinar
• SEO Fundamentals
• Types of Links
• Who Needs a Linking Campaign
• How to Set Up Quality Links
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4. SEO Fundamentals - The 6 Pillars
Site Meta Content Inbound
Keywords URL’s
Content Content Siloing Links
Successful SEO Campaign
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6. Types of Links
Internal vs. Inbound Links
Internal Links (Content Siloing)
• Links within your site, connecting
your internal pages
• Makes your site look more cohesive
to Search Engines and strengthens
the theme of your site
Inbound Links
• From external sites
mysite
• Serve as “votes” telling search .com
engines that your site is useful and
relevant.
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8. Who Needs a Linking Campaign?
Every site needs a linking campaign,
especially if:
• Your site doesn’t have the budget
for a full SEO campaign, but wants
to boost its ranks
• Your site has been optimized but
is still not ranking well
• Your site needs to be optimized
but faces technical limitations
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9. Who Needs a Linking Campaign?
If you are not on the 1st page, you are practically
invisible
Where Searchers Click on the Results Page
8% Only first 1st
page
7%
Only first 2 pages
17% Only first 3 page
68%
More than 3
pages
Source: “iProspect Blended Search Results Study” by JupiterResearch, 2008,
http://www.iprospect.com/about/researchstudy_2008_blendedsearchresults.htm
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11. The Importance of Internal
Linking
Internal Linking Strategy
• Sets up a clear organizational
structure within your website,
making it easier to navigate
• Allows search engine spiders to
comb through your site and
find the major themes and key
content
Subpages can link to each other and also should link back to the Main Page
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12. Internal Link Best Practice:
Strengthen Your Site’s Theme
Contact Us
• Thematically Group Pages
Around Keywords Products
• Link Pages Within the Services
Same Groups to Further
Strengthen Theme of
Website
• Search Engine Spiders Can Products Services Contact Us
See a Theme Across Your
Site That Makes Sense
Other Relevant Internal Pages
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13. Internal Link Best Practice:
Increasing SEO and Usability
• Anchor Text
Anchor Text
• Title Tags
Title Tags
• Breadcrumb Breadcrumb Navigation
Navigation
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15. Why Inbound Links Are Important
• They make up about 50% of SEO value
• Your site becomes more credible when
you have other sites refer to you
• Links provide your site with third
party validation
• Each inbound link is like receiving a
“vote”
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16. Inbound Links – Best Practice
Domain Authority
Diversify Your Links
• Use a variety of link sources
Types of Inbound Links:
• Directories
• Article Syndications
• Paid Listings
• Press Releases
• Blogs
• Forums
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17. Inbound Links – Best Practice
Quality Over Quantity
• How do you determine the quality
of a link?
– Domain Authority
– Page Rank
– Not „Spammy‟
– Other Respectable Companies
Have Links There
– Similar Content
– Gets Cached Regularly
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18. Inbound Links – Best Practice
How to Set Up an Inbound Link
Best Practice for Setting Up Links:
1. Keyword as anchor text
2. Descriptions supporting keyword in anchor text
3. Don’t target all links to your site’s homepage
Good Link: Keyword Description
Bad link:
Click here for spyware removal guides
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19. How to Set Up an Inbound Directory
Link
1) Submit a link request
2) Request accepted or denied
3) If accepted, link gets listed
4) Google crawls the page of the link
5) Start seeing ranking improvements
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20. Inbound Links - Best Practice
Article and Press Release Syndication
Best Practice for Articles/Press Releases
• 250-500 words of content
• Articles should be non-branded, Press Releases can be branded
• Include 3-5 instances of keywords that are hyperlinked to relevant pages on your site
Press Release Example:
Keyword – Anchor Text
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21. Inbound Links - Best Practice
Domain Authority
Link Proportioning
Example No. Links
Sample Keywords
•Raspberries
30 •Strawberries
Sample Keywords
10 •Berry Recipes
•Cooking with Berries
Sample Keywords
•Healthy Raspberry Recipes
5 •Healthy Strawberry Recipes
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22. Inbound Links - Best Practice
Getting the Most Value
• Don’t build all your links at
once, take your time finding
quality links and build at a
natural rate
• Not all links are created equal
• Linking from sites that are
legitimate and relevant will
give you more link value
• Reciprocal linking is not
valued as much anymore
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23. An Example of Link Building Gone
Wrong
• Do not build all your links at once
• A natural rate of link building
is…
• A rate you can maintain
over time
• Typically not more than
~50 links per month
• Build links on totally unrelated
sites
• Links must be placed on only
relevant sites or relevant
sections of sites
Nissan Skyline = Bridal Sets?
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24. Key Takeaways
• Link building increases your site’s credibility to search
engines, thereby allowing you to rank higher for your
keywords.
• Executing link building correctly requires full time
resources.
• Ranking higher on search engines is the most cost-
efficient way to get more sales and leads to your
business.
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25. Contact Information
Search Engine Marketing – A Perspective
To understand how to convert online
visibility into measurable results…
Please contact:
Mark Powers
(800) 619 1570
Mark.p@Webmarketing123.com
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