1. Social Media Marketing Webinar:
How to Grow Followers &
Convert Leads on Twitter
Thanks for joining us. We will begin at:
11:00 am PST
12:00 pm MTN
1:00 pm CST
2:00 pm EST
Toll: +1 (484) 589-1011
Access Code: 487-354-779

2. Today’s Webinar
• Can I receive a copy of the deck after the webinar?
- Yes. Please email smm@webmarketing123.com.
• Engage with us!
-Use hashtag #WM123
-Follow @webmarketing123
• Want to learn more?
- Contact us for a complimentary digital marketing analysis.
Details at end of webinar.
#WM123
@webmarketing123
@bradleywjoe

3. 1 Building Your Presence
Construct a solid foundation for your brand on Twitter
2 Engaging Your Followers
Execute a clear strategy to cultivate more quality conversations
3 Measuring Your Traction
Implement monitoring to track your engagement and lead conversions
4 Key Takeaways
Grow your tweet base to spread your brand awareness and generate leads
#WM123
@webmarketing123
@bradleywjoe

4. 1 Building Your Presence
Construct a solid foundation for your brand on Twitter
2 Engaging Your Followers
Execute a clear strategy to cultivate more quality conversations
3 Measuring Your Traction
Implement monitoring to track your engagement and lead conversions
4 Key Takeaways
Grow your tweet base to spread your brand awareness and generate leads
#WM123
@webmarketing123
@bradleywjoe

5. 1 Building Your Profile Page
How should you brand your profile?
• Personalize with a detailed company bio and logo
• Optimize with relevant keywords
• Set expectations!
• Design an engaging background that relates to your product/service
#WM123
@webmarketing123
@bradleywjoe

6. 1 Building Your Profile
How should your maintain your profile?
• Post relevant tweets several times throughout the day
• Recommended topics include:
• Industry updates
• Company specific updates
• Be a curator of useful content
• Retweets from thought-leaders in the industry
#WM123
@webmarketing123
@bradleywjoe

7. 1 Attracting Followers
How do I get more followers?
• Follow relevant people in your industry
• 1 out of every 4 people will follow you back
• Place your social media links on:
• Your website (blogs, articles, etc.)
• Corporate collateral
• Industry event messaging
• Uniform email signatures
Tip: Don’t forget about competitive analysis!
#WM123
@webmarketing123
@bradleywjoe

8. 1 Twitter Directories
Twellow – Directory of people by expertise or profession
Just Tweet It – Directory for genres by category
(ex: bloggers, media, technology)
#WM123
@webmarketing123
@bradleywjoe

9. 1 Promoted Tweets and Accounts
Promoted Tweets
- Tweets will appear as
content in search results
- Allows businesses to
speak to users that don’t
currently follow your
account
Promoted Accounts
- Will appear under “Who to Follow”
- Great for gearing up for new product
release
#WM123
@webmarketing123
@bradleywjoe

10. 1 Cross-promote and Share
Extend your brand across networks
• Link your Twitter account to your:
• Blog
• Facebook page
• Email signature
• LinkedIn company profile
• Whitepapers, eBooks
#WM123
@webmarketing123
@bradleywjoe

11. 1 Manage Who You Follow
Who should you follow?
• Research sources that will build your credibility
• Follow sources based on:
• Their bio and type of work
• High frequency of daily tweets
• Quality of tweets
• Thought-leaders in the industry
• Relevance of tweets to your business,
value prop, and consumer audience
Goal: The people who you follow, start to follow you!
#WM123
@webmarketing123
@bradleywjoe

12. 1 Building Your Presence
Construct a solid foundation for your brand on Twitter
2 Engaging Your Followers
Execute a clear strategy to cultivate more quality conversations
3 Measuring Your Traction
Implement monitoring to track your engagement and lead conversions
4 Key Takeaways
Grow your tweet base to spread your brand awareness and generate leads
#WM123
@webmarketing123
@bradleywjoe

13. 2 Stay in Tune With Your Followers
How do I engage my followers?
• Track trending topics
• Engage with hashtags
Tip: Don’t forget to leave space for retweets!
#WM123
@webmarketing123
@bradleywjoe

14. 2 Building Your Following
Encourage conversation
What are some hashtag best practices?
• Your tweets will display in Twitter search results under that hashtag
• Allows your profile to be searchable on that term/topic
• Look for trending topics daily & create a tweet that is relevant for your
company
• If there is an upcoming conference for your industry, tweet on that
specific hashtag
#WM123
@webmarketing123
@bradleywjoe

15. 2 Building Your Following
Audience question
Which hashtags do you use for your business?
Good hashtag examples:
#SXSW
#solar
#cisco
Bad hashtags examples:
#!thermal imagers
#$$$growyourbusiness
#WM123
@webmarketing123
@bradleywjoe

16. 2 Building Your Following
Audience question
Which hashtags do you use for your business?
Good hashtag examples:
#SEM
#SEO
#SMM
Twitter does not recognize special
Bad hashtags examples: characters or spaces after the hash sign.
You want to stick to a short name/word
#!thermal imagers that is easy to spell and search on.
#$$$growyourbusiness
#WM123
@webmarketing123
@bradleywjoe

17. 2 Engaging Your Following
Best time to tweet?
Noon and 6pm
Courtesy: Kiss Metrics #WM123
@webmarketing123
@bradleywjoe

18. 2 Engaging Your Following
What days should you tweet?
Midweek and Weekends
Courtesy: Kiss Metrics #WM123
@webmarketing123
@bradleywjoe

19. 2 Engaging Your Following
How often should you tweet?
1-4 tweets per hour
Courtesy: Kiss Metrics #WM123
@webmarketing123
@bradleywjoe

20. 2 Engaging Your Following
Schedule your tweets
Seesmic - https://seesmic.com
CoTweet - http://cotweet.com
• Strategize your tweet schedule
• Stay active on a daily basis:
• High-Frequency
• High-Quality
#WM123
@webmarketing123
@bradleywjoe

21. 2 Engaging Your Following
Reach out and respond
@Replies
Simply click the reply icon and type @
followed by recipient’s Twitter
username
#WM123
@webmarketing123
@bradleywjoe

22. 2 Engaging Your Following
Retweet others
Retweets
• Monitor your retweets:
• Keep up with bloggers & media
• Boost your credibility by retweeting
other experts in the field
#WM123
@webmarketing123
@bradleywjoe

23. 2 Engaging Your Following
Create conversation on mentions
Mentions
• Respond and converse
• Exchange thoughts on the
material behind the mention
• Draw attention to the mention
within your community
• Boost brand awareness and
reputation management in the field
#WM123
@webmarketing123
@bradleywjoe

24. 2 Engaging Your Following
Create a TweetUp
What is a Tweet Up?
• Twitter users of the same interests gather to meet face-t0-face
• Great for publicity and stimulating buzz
• Business growth opportunity
• Relationship building tactic
• Opportunity to build credibility and
networking contacts
• Optimal to meet after a conference
or other business event
#WM123
@webmarketing123
@bradleywjoe

25. 1 Building Your Presence
Construct a solid foundation for your brand on Twitter
2 Engaging Your Followers
Execute a clear strategy to cultivate more quality conversations
3 Measuring Your Traction
Implement monitoring to track your engagement and lead conversions
4 Key Takeaways
Grow your tweet base to spread your brand awareness and generate leads
#WM123
@webmarketing123
@bradleywjoe

26. 3 Measuring Your Traction
Make it easy to share your content
• Encourage social sharing to drive traffic to
your website:
• Share blog content
• Add the Twitter share button along with the
other share icons (social plug-in)
• Places share buttons next to blogs, articles,
content downloads
#WM123
@webmarketing123
@bradleywjoe

27. 3 Measuring Your Traction
Measure performance of content
How can you tell how well your content is received?
• Learn what your community likes and wants to see more of
• In Analytics, you can view which content draws most traffic
• eBook download
• Webinar sign-up
• More…
#WM123
@webmarketing123
@bradleywjoe

28. 3 Measuring Your Traction
Monitor your lead growth
• Use TwitterCounter - http://twittercounter.com/pages/you
What are your Twitter statistics?
#WM123
@webmarketing123
@bradleywjoe

29. 3 Measuring Your Traction
Audience question
Who are your main competitors?
• TwitterCounter - http://twittercounter.com/pages/you
• Test your stats against your competitors!
#WM123
@webmarketing123
@bradleywjoe

30. 3 Measuring Your Traction
Clicks
How can you measure your tweeting impact?
• Use free monitoring tools:
• Bit.ly
• ClickToTweet
• Bit.ly will measure your number of clicks over segments of time
#WM123
@webmarketing123
@bradleywjoe

31. 3 Measuring Your Traction
Monitor your referral traffic
• Traffic – Create a custom filter that captures
referrals from social media sites
• Average Time on Site / Page views –
Measure engagement level
• New Visits – Report against other
sources of traffic
#WM123
@webmarketing123
@bradleywjoe

32. 3 Measuring Your Traction
Manage your engagement path
How can you measure your customer engagement?
• TweetStats – www.tweetstats.com
• View trends
• View stats on your tweets
• How many retweets you receive/mo.
• How many tweets you are making/mo.
• Can measure customized time periods
• Can view activity on a day-to-day basis
#WM123
@webmarketing123
@bradleywjoe

33. 3 Track Leads to Your CRM
How can you track where your leads come from?
• Salesforce – www.salesforce.com
• Determine the lead source
• Upload your leads with the lead source marked
• View and compare your contacts by lead source
• Ex: Twitter, Facebook, LinkedIn campaigns
#WM123
@webmarketing123
@bradleywjoe

34. 1 Building Your Presence
Construct a solid foundation for your brand on Twitter
2 Engaging Your Followers
Execute a clear strategy to cultivate more quality conversations
3 Measuring Your Traction
Implement monitoring to track your engagement and lead conversions
4 Key Takeaways
Grow your tweet base to spread your brand awareness and generate leads
#WM123
@webmarketing123
@bradleywjoe

35. 4 Key Takeaways
• Start out by developing a strategy around your customer base.
• Discover what your followers are interested in.
• Establish your brand as a reliable, knowledgeable source in the industry.
• Tweet and share updates, offering, news that relates to your audience.
• Draw repetitive engagement and encourage natural conversion paths.
#WM123
@webmarketing123
@bradleywjoe

36. Contact us to qualify for a Free Site Analysis!
Custom Analysis includes:
• Social Media Strategy: Whether you’re B2C or B2B, discover
frameworks that will best help you track and measure your social media
campaign’s success.
• Customer Engagement Plan: Identify which social media channels
your prospects spend their time on. Find out how to create real
engagement and trusted relationship to build brand advocates.
• Share of Voice Analysis: Determine where you stand against your top
competitors in the digital realm. Find out your online “market share” and
identify areas for improvement.
Please contact:
smm@webmarketing123.com
#WM123
@webmarketing123
@bradleywjoe

37. Thank You!