If your aim is drive down your cost per lead, take another look at retargeting. Your sales team can’t possibly address the 95% of visitors to your website who don’t convert, but there’s juice left in that orange. Squeeze more value out of your existing search marketing efforts! • Segment your audience for maximum effectiveness • Create and manage contextual and compelling ads • Woo your user by optimizing your frequency cap and retargeting duration Webmarketing123 is a Bay-Area Digital Marketing Agency. Our distinctive approach: pair a metrics-rich methodology with an understanding of our clients’ unique business goals and challenges. We combine a deep expertise across industry verticals, smart use of automation, and efficient use of analytics to inform data-driven decision-making. At Webmarketing123, each client has a dedicated team employing Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and/or Social Media Marketing (SMM) to create remarkable, results-driven marketing programs.

1. 3 Secrets to Today’s Hosts:
Successful Retargeting
Alan Chan
Director, Digital Media
Evan Specter
Content Marketing Specialist
Dial-in: 1 (480) 297-0020
Access Code: 353-597-333
#webmarketing123

2. Webinar Agenda
1 What Is Retargeting and Why Should You Use It
2 The Science of Retargeting
3 Four Retargeting Strategies We Like
#webmarketing123

3. Founded in 2004 Custom KPI-based Scorecards
120+ Clients Proprietary Attribution Tool
#webmarketing123

4. Some Practical Matters
 Are the slides available? Yes! Just email
seo@webmarketing123.com
 Connect with us #webmarketing123
on Social Media
facebook.com/webmarketing123
Request a Free 30 minute SEO Assessment
 Want to learn more?
And Receive a $50 Amazon.com Gift Card.
visit bit.ly/wm123seo
#webmarketing123

5. What
is
Retarge,ng?
#webmarketing123

6. What
is
Retarge,ng?
#webmarketing123

7. What
is
Retarge,ng?
#webmarketing123

8. What
is
Retarge,ng?
#webmarketing123

9. What
is
Retarge,ng?
#webmarketing123

10. What
is
Retarge,ng?
Target
specific
messages
to
Visitors
who:
visited your site and left downloaded a whitepaper Let their free trial
without taking an action or signed up for a free trial expire
#webmarketing123

11. Why
Use
Retarge,ng?
 Increase the value of your current paid search campaign
 Reach customers who you’ve already qualified
 Gain intelligence through segmentation
 Increase the number of conversions
 Decrease your cost per lead
#webmarketing123

12. Webinar Agenda
1 What Is Retargeting and Why Should You Use It
2 The Science of Retargeting
3 Four Retargeting Strategies We Like
#webmarketing123

13. The
Science
of
Retarge,ng
Home Product Page Shopping Cart Thank You
THANK YOU
#webmarketing123

14. The
Science
of
Retarge,ng
#webmarketing123

15. The
Science
of
Retarge,ng
The Google Display Network
reaches 92% of U.S. Online Adults
#webmarketing123

16. The
Science
of
Retarge,ng:
Frequency
&
Dura,on
#webmarketing123

17. The
Science
of
Retarge,ng:
Frequency
&
Dura,on
#webmarketing123

18. The
Science
of
Retarge,ng:
Ad
Relevance
#webmarketing123

19. The
Science
of
Retarge,ng
Target
specific
messages
to
Visitors
who:
visited your site and left downloaded a whitepaper Let their free trial
without taking an action or signed up for a free trial expire
#webmarketing123

20. The
Science
of
Retarge,ng:
Ads
Relevant
Text Ads
#webmarketing123

21. The
Science
of
Retarge,ng
Ads
Relevant
Text Ads
Display
#webmarketing123

22. The
Science
of
Retarge,ng:
Ads
Relevant
Text Ads
Multi-media or Video
#webmarketing123

23. The
Science
of
Retarge,ng:
Ads
Relevant
and
Ac,va,ng
#webmarketing123

24. Webinar Agenda
1 What Is Retargeting and Why Should You Use It
2 The Science of Retargeting
3 Four Retargeting Strategies We Like
#webmarketing123

25. Six Remarketing Strategies
#webmarketing123

26. Occasions
#webmarketing123

27. New Product/Free Trial
#webmarketing123

28. Staggered Discount
#webmarketing123

29. Portfolio List Strategy
#webmarketing123

30. Key Takeaways
1 Retargeting reduces your cost per lead
Like all digital marketing, it’s possible to start small, experiment
2 and optimize.
Big plans are made of small steps. What is the best next step you
3 can take towards marketing your business online?
#webmarketing123

31. • Request a Customized SEO Assessment Today.
You May Qualify for a $50 Amazon.com Gift Card!
• Email seo@webmarketing123.com
• Or visit bit.ly/wm123seo
#webmarketing123

32. What can you learn from speaking with one of our analysts?
1. Discover the cost of not ranking in the top positions on search
engines and much revenue is being lost to higher ranked
competitors
2. Find out where you rank against your top competitors and what
tactics they’re employing.
3. Compare digital strategies: Paid Search, Organic Search, Display
Advertisiing, Social Media Marketing.
Request a Consultation: bit.ly/wm123seo
Next Week: Socialize Your Search Strategy with Google+
facebook.com/webmarketing123 #webmarketing123