2. • A Village boy from Kerala who failed in 6th grade
• In 1995, graduated as software engineer from NIT Calicut, got placed in Bengaluru based
start-up for around Rs 6000 a month
• Later, he got a job in Motorola for Rs 15,000 a month and went Ireland, worked for a year
and a half
• Then he shifted to Citibank, Dubai and salary crossed Rs 1,00,000
• In 2003, after 7 years in Middle East he returned to Bengaluru with a savings of Rs
15,00,000 decided to do an MBA
• In 2006, started iD Fresh Food
• In 2007, graduated from IIM Bangalore
3.
4.
5. Their products are 100 percent natural without any preservatives or additives
• Vadas –Pouch comes with a spout
that squeezes out the batter in a vada shape
• Idly/ Dosa batter
• Ready to heat Parotas
• Chapattis
• Natural curd
• Paneer
6. • iD Fresh Foods set up 17 outlets of its Trust Shop across Bengaluru
• There are no salesmen or cash machines at the store
• It has only a piggy bank of sorts, where residents can drop off the cost of
the product they wish to buy
• Stall runs solely on trust
• 24*7 access to fresh food
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9.
10. Way Ahead…..
• Langoor, a digital first agency, handles the digital marketing for iD Fresh
Food
• Focus is on digital and social media to drive consumption habits
• iD Fresh Food to enter US, UK and Singapore with Rs 150 crore from
PremjiInvest
11. “If you have the passion to start something, do it immediately.
Don’t wait for tomorrow”
PC Mustafa, CEO iD Fresh Food
