Sample PRD Template
 Goal
 User Personas
 User Stories
 Features
o Feature 1
o Feature 2
 User Experience
o Step 1
o Step 2
 Release Dates
 Risks Involved
 Success Metric
 Future Roadmap
 Go To Market
Drafted By Deeksha Agarwal
Developers Person 1, Person 2
Time Estimate
Start Date
End Date
Goal
Mention the Goal of writing the PRD. The Purpose of the PRD should be effective. It should be
convincing enough for everyone to believe that this has to be built.
User Personas
Create user personas of the users who will be the potential users after conducting user surveys.
Who is the
user?
What is the user’s main
goal?
What is their main barrier in achieving the
goal?
User 1
User 2
User Stories
Write user stories in the form of the problems you’d like to solve.
 As a user, I want to get ____ feature so I can do ____.
 As a user, I want to make sure my _____ so that I don’t have to ___.
Features
Feature 1
This will explain the feature 1 to be built.
Feature 2
This will explain the feature 2 to be built.
User Experience
Step 1
Step 2
Release Dates
Feature Start Date End Date
Feature 1
Feature 2
Risks Involved
 Risk 1
 Risk 2
 Risk 3
Success Metric
 Success Metric 1
 Success Metric 2
 Success Metric 3
Future Roadmap
Go To Market
 Blog Post
 Website page
 Webinar
 Social Media posting

Sample PRD Template

  • 1.
    Sample PRD Template Goal  User Personas  User Stories  Features o Feature 1 o Feature 2  User Experience o Step 1 o Step 2  Release Dates  Risks Involved  Success Metric  Future Roadmap  Go To Market Drafted By Deeksha Agarwal Developers Person 1, Person 2 Time Estimate Start Date End Date Goal Mention the Goal of writing the PRD. The Purpose of the PRD should be effective. It should be convincing enough for everyone to believe that this has to be built. User Personas Create user personas of the users who will be the potential users after conducting user surveys. Who is the user? What is the user’s main goal? What is their main barrier in achieving the goal? User 1 User 2 User Stories
  • 2.
    Write user storiesin the form of the problems you’d like to solve.  As a user, I want to get ____ feature so I can do ____.  As a user, I want to make sure my _____ so that I don’t have to ___. Features Feature 1 This will explain the feature 1 to be built. Feature 2 This will explain the feature 2 to be built. User Experience Step 1 Step 2
  • 3.
    Release Dates Feature StartDate End Date Feature 1 Feature 2 Risks Involved  Risk 1  Risk 2  Risk 3 Success Metric  Success Metric 1  Success Metric 2  Success Metric 3 Future Roadmap
  • 4.
    Go To Market Blog Post  Website page  Webinar  Social Media posting