Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing with social media

253 views

Published on

Learn the pros and cons of marketing with the top 10 social media platforms for your B2B or B2C business.

This is a presentation that I give to groups on a regular basis.

Published in: Business
  • How Do Social Media Jobs Pay $35 Per Hour? ◆◆◆ http://t.cn/AieX6y8B
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Looking For A Job? Positions available now. FT or PT. $10-$30/hr. No exp required. ◆◆◆ http://t.cn/AieX6y8B
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Marketing with social media

  1. 1. SOCIAL MEDIA & MARKETING B2B or B2C – which social platform is best for your Business? 1HTTP://TIME2MRKT.COM
  2. 2. DEE REINHARDT CERTIFIED SOCIAL MEDIA STRATEGIST HTTP://TIME2MRKT.COM Dee spent over 12 years as the Marketing Department for a local workforce development agency. When social media came onto the scene, she embraced it wholeheartedly. Now she consults with small business to teach them how to market on the various platforms appropriate for their business. HTTP://TIME2MRKT.COM 2
  3. 3. HTTP://TIME2MRKT.COM 3https://www.youtube.com/watch?v=jottDMuLesU
  4. 4. B2B OR B2C B2B – Business to Business  Transactions between businesses  Payroll service, wholesale products, logistics B2C – Business to Consumer  The customer consumes the product  Restaurants, clothing stores, nail salons HTTP://TIME2MRKT.COM 4
  5. 5. PURPOSE What do you want to achieve with your marketing? HTTP://TIME2MRKT.COM 5
  6. 6. HTTP://TIME2MRKT.COM 6
  7. 7. GOALS Brand Awareness Thought Leadership Sales or Lead Generation Customer Support or Advocacy HTTP://TIME2MRKT.COM 7
  8. 8. WHAT IS BEST FOR YOUR BUSINESS? 800 platforms How many can you name? HTTP://TIME2MRKT.COM 8 http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
  9. 9. TOP 10 HTTP://TIME2MRKT.COM 9
  10. 10. HTTP://TIME2MRKT.COM 10 Blog is short for weblog. • Subject matter expertise • Best to “self-host” • Opinions • How-to • Client testimonials • Success stories • Start to finish • Top 5 or 10 series
  11. 11. HTTP://TIME2MRKT.COM 11 LinkedIn • Professional social platform • Profiles current and complete • Company profile • Advanced search • Keyword functions • On-line rolodex & resume
  12. 12. HTTP://TIME2MRKT.COM 12 Facebook • Friends and family, perhaps coworkers • Share updates, events, pictures, video • Link back to website • Check-ins • Quizzes, contests, promotions
  13. 13. HTTP://TIME2MRKT.COM 13 Twitter • Cannot restrict followers • 140 characters at a time • @ tags and #hashtags • College age and younger • Customer service • Tweet from events • Alert fans to “specials”
  14. 14. HTTP://TIME2MRKT.COM 14 YouTube • 2nd largest search tool • 4 Billion searches per day • Product training • Demonstration • “Get Found”
  15. 15. HTTP://TIME2MRKT.COM 15 Google+ • Hangouts • Streams • Video • Photos • Associated with Google
  16. 16. HTTP://TIME2MRKT.COM 16 Image Sites • Picture is worth a 1000 words • Products • Company events • Consumer activities • Community Events
  17. 17. HTTP://TIME2MRKT.COM 17 Pinterest • Video • Images • Infographics • Links • Sales option
  18. 18. HTTP://TIME2MRKT.COM 18 Location Sites • Street address and more • Add links • Set hours • Add images • Optimize profile • Reward check-ins • Reward reviews • 360° view
  19. 19. HTTP://TIME2MRKT.COM 19 https://www.g2crowd.com/categories/email-marketing-best-of-breed E-news • Compile posts from various sites • Share news, blog articles, events, workshops, and promote partners • Offer coupons, tips, new features. • Don’t over share!
  20. 20. Questions HTTP://TIME2MRKT.COM 20

×