This is a best practices blogging presentation by De-de Mulligan President of Mulligan Management Group.

1. Best Blogging Practices
Presented by
De-de Mulligan, CMM
Mulligan Management Group,
LLC
9/26/2014
@szbostonheights #SkyZone
@DedeMulligan
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2. Best Blogging Practices
Agenda
• Overall Blogging Objectives
• The Dos and Don’ts of Blogging
• Go Over Content Calendar
9/26/2014
@szbostonheights #SkyZone
@DedeMulligan
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3. Blogging Objectives
Provide valuable, shareable, well-written
content that is designed to
educate your reader and ultimately
improve Sky Zone’s SEO.
In addition, it helps build your
authority.
9/26/2014
@szbostonheights #SkyZone
@DedeMulligan
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4. Blogging No-Nos
• No Duplicate Content
• No Keyword Stuffing
• No Short Blogs
• No Edits Once Posted
• No Sales Pitch
9/26/2014
@szbostonheights #SkyZone
@DedeMulligan
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5. Blogging Best Tips
• Write Engaging Headlines
• Include Image or Video
• Link to Other Sky Zone Blogs
• Link to Sky Zone Landing
Page
• Write 300-500 words
• 3-5 Long-Tail Keywords
• Have a Call-to-Action
9/26/2014
@szbostonheights #SkyZone
@DedeMulligan
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6. Essential Item #1: A Catchy Headline
9/26/2014
@szbostonheights #SkyZone
@DedeMulligan
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Start with a
number and
adjective
No more than 60
Characters – this one is 45
Remember 85% of users
read headline on
smartphone

7. Essential Item #2: Image or Video
9/26/2014
@szbostonheights #SkyZone
@DedeMulligan
7
Make the
photo
enhance
the
headline
Make sure it is
not
copyrighted -
easier said
than done.
Use only quality photos or videos –
no cartoon characters!

8. Essential Item #3: Link to Other Posts
9/26/2014
@szbostonheights #SkyZone
@DedeMulligan
8
Find 1-3
blog posts
about the
same topic
and link
your post
to it
Link to other
outside sites
that make
sense: PCMA,
MPI,
eventblog, etc.
Link back to the Client’s Landing
Page

9. Essential Item #4:
Link to Sky Zone Boston Heights
Landing Page
9/26/2014
@szbostonheights #SkyZone
@DedeMulligan
9
Link back
to i-Meet
landing
page and
say
something
about i-
Meet
When promote
on Social
always use
#i_Meet and
on Twitter
@i_Meet
Link back to your own i-Meet
profile

10. Essential Item #5:
Content Needs to be 300-500 words
9/26/2014
@szbostonheights #SkyZone
@DedeMulligan
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• Old Way: 200-500 words with all
keywords in title, first sentence and
first paragraph
• New Way: 300-500 words with
keywords wherever makes sense. More
paragraphs and more bullets.

11. Essential Item #6:
3-5 Long-Tail Keywords
9/26/2014
@szbostonheights #SkyZone
@DedeMulligan
11
• Old Way: Keyword Stuff with short and long-tail
keywords
• New Way: No keyword stuffing and only long-tail
keywords
• Short-tail: event planning, registration,
mobile app
• Long-tail: event planning with mobile apps,
online registration using mobile apps,
ACTIVE event planning mobile app

12. Essential Item #7:
Call to Action
9/26/2014
@szbostonheights #SkyZone
@DedeMulligan
12
What do
you want
the reader
to do – be
very
CLEAR
The call-to-action
should
be in your
voice.
1-2 sentences as most.