7. “ All I can say to clothing retailers is lighting, lighting, lighting... I won’t buy if they look grey/green/washed out... ” The shop is too bright or too dark
8. “ Bland walls, bland colour, bland service. I need to be engaged visually and not tormented aurally. Retailers stocking the same thing as every other retailer. Find some differentiation and a reason I must go into your shop ”
10. “ Staff who don’t acknowledge you, who continue their conversations rather than serve you. Staff who look you up and down and judge you as not worthy of conversation, attention, lacking in some way.... Bored with staff getting bored. I go in excited to spend some $ ... Feel a bit stupid when they are bored with my choices. ” ” “ I amdeeply resentful when ignored
11. “ Would rather poke my eyes out with a fork. I tend to go for known retailers and wait as long as possible. If the experience was better I would purchase at more regular intervals. I hate it with a passion. ” Lots of women loathe buying underwear, lingerie or swimwear
12. And men say: “ I love it when a shop gives me a place to sit and read or the like. Then I’m happy to let Suzi spend all the time in the world... Never enough chairs or reading material! ”
13. “Waiting rooms with either no magazines or old, dog-eared out of date reading material and dreadfulinstant coffee ... if that. ”
14. “ Give me a waiting room with current magazines and newspapers, real coffee (NOT instant) and cold water and I’ll be your customer forever.... ”
18. “ People on script. Seems so plastic and fake. Would much rather be treated like a real person rather than be ‘served’ ”
19. “ How DARE I expect people to be grateful I’m choosing their shop and not the one next door! ”
20. “ People who ‘supposedly’ run a business and yet constantly groan and moan about their customers and/or their woes over facebook or twitter. Don’t they know it wrecks my perception of their business? ”
21. Got comments? Let’s talk! Twitter: @debratemplar Facebook: www.facebook.com/debratemplar www.facebook.com/thetemplargroup website: www.thetemplargroup.com.au Pics from istockphoto.com and Debra Templar