This document discusses the importance of project stakeholder management. It identifies key processes for managing stakeholders, including identifying stakeholders, planning stakeholder management, managing stakeholder engagement, and controlling stakeholder engagement. Projects can impact organizations and stakeholders in various ways. Proper stakeholder identification and management is important for project success and meeting stakeholder expectations.

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Importance of Project Stakeholder Management
• Identify all people or organizations affected by a project, to analyze stakeholder
expectations, and to effectively engage stakeholders

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Change and Organizational Impact
• Projects often cause changes in organizations, and some people may lose their jobs
when a project is completed.
• Project managers must learn to identify, understand, and work with a variety of
stakeholders
Examples of Stakeholder Impacts from cases
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Project Stakeholder Management Processes
• Identifying stakeholders
• Planning stakeholder management
• Managing stakeholder engagement
• Controlling stakeholder engagement
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Identifying Stakeholders
• Internal project stakeholders
• External project stakeholders
• Additional Stakeholders:
– Program Director
– Labor Unions
– Potential Customers
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Stakeholder Register
• A stakeholder register includes basic information on stakeholders
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Classifying Stakeholders
• A power/interest grid can be used to group stakeholders based on their level of authority (power) and their level of
concern (interest) for project outcomes
• Engagement Levels:
– Unaware
– Resistant
– Neutral
– Supportive
– Leading
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Sample Stakeholder Analysis
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Planning Stakeholder Management
• After identifying and analyzing stakeholders, project teams should develop a plan for management them
– Limit Availability
– Restrict who prepares it
– Don’t write everything down
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Managing Stakeholder Engagement
• Project success is often measured in terms of customer/sponsor satisfaction
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Expectations
Management
Matrix

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Issue Logs
• Understanding the stakeholders’ expectations can help in managing issues
• Issues should be documented in an issue log, a tool used to document, monitor, and track issues that need resolution
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Best Practice
• Project managers are often faced with challenges, especially in managing stakeholders
• Suggestions for handling these situations include the following:
– Be clear from the start
– Explain the consequences
– Have a contingency plan
– Avoid surprises
– Take a stand
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Controlling Stakeholder Engagement
Can you control stakeholders?
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Ways to Control Engagement
• Participation in kick-off meetings
– Meet before hand with key stakeholders
• Engagement activities and deliverables throughout the project
• Stakeholders As Key Project Team Members
– On some IT projects, important stakeholders are invited to be members of the
project teams (Example: Northwest Airlines and ResNet)
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Social Media for Project Managers
• Elizabeth Harrin, author of Social Media for Project Managers, describes the pros
and cons of several social media tools, including blogs, collaboration tools, instant
messaging, microblogs like Twitter and Facebook, podcasts, RSS, social networks,
vodcasts (video podcasts), webinars, and wikis
– Harrin provides advice for when to use social media and when not to use it
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Chapter Summary
• Managing stakeholders is now the tenth knowledge area in the PMBOK® Guide.
• Processes include:
– Identify stakeholders
– Plan stakeholder management
– Manage stakeholder engagement
– Control stakeholder engagement
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