Introductory Presentation based on research on Professional Division

1. HARMAN INTERNATIONAL INDIA PVT LTD
Summer Internship Program 2019
PROJECT: -
BUSINESS DEVELOPMENT & MARKET RESEARCH FOR HARMAN ECONOMICAL PA
SOLUTION (EPS) & JBL TRANSDUCERS (SELENIUM) BUSINESS TIRE 2 & 3 CITIES
(REGION – BIHAR, JHARKHAND & ORRISA)

2. TOPICS COVERED
Market research (Primary & Secondary), Database creation, End to End sales lead generation,
Roadshow and Promotional activities for EPS retailers, Regular visit to local and tire 1, 2, 3 & 4
retailers, Product training for customer
Duration – 3 Months (4th April’19 to 8th July’19)
Reporting Manager: Mr. Harshal Upasani
Submitted by: Debjani Deb

3. TRAINING
We started our training from 8th of April in Mumbai.
Different sessions were organized to provide us with the best trainings. Best trainers
were provided to us by
 Mr. Harshal Upasani (Introduction)
 Mr. Bhagyesh Mehta (product understanding)
 Mr. Amit Saxena (product and market discussions)
 Mr. Ganesh Kumar (product and market discussion)
 Mr. Balwant Singh (sound engineering)
 Mr. Ashish Barje ( Product Demo)

4. Duration: 25.04.19 to 25.05.19
Locations covered: Patna, Muzaffarpur, Gaya, Bhagalpur and
Kolkata.
Dealers
City Visited Dealer Name Contact Person
Patna Patna Audio Visuals Pankaj Kumar
Sunil Sound Madan
Eastern Trading
Perfect Sound Solution Shailendra Sinha
Raj Sound Service Navnish
Santosh Sales Santosh
P S Electronics Sanjeev Kumar
Girija Sound Mukesh Kumar
Everrise infosolution Pvt. Ltd Vishnukant Pathak
Amit Sound Service Amit Kumar
Munna Sound Sales And Service Munna
Bansal and company Ashish Bansal
Muzaffarpur Sharma sound service Ravi kumar
Amul Sound Amul Kumar sharma
Ram Jee Sound Sanjeev Kumar
Pushpanjali electronics
Bhagalpur Micro electronics Souvik Mitra
City Sound Md. Aftab alam
Bhagalpur Singhal electronics Pankaj Kr. Singhania
Agrawal & Co. Amarnath Chamaria
Sound & Light Chetan saha
Gaya Bharat Electronics
Anil and Company

5. Duration: 26.05.19 to 8.07.19
Locations covered: Patna, Bhubaneshwar and Cuttack
Dealers:
Cuttack JBS Titu
Bhubaneshwar TIMES SOUND
SITARAM TRADERS
OM SAI AUDIO LIGHT
MARIK MUSIC

6. KEY LEARNINGS
A lot of insight regarding marketing were obtained. Field work helped to generate the ground zero
market idea.
1. Customer Handling
2. Lead generation
3. Market research (primary basis)
4. Gaining product knowledge
5. Explaining the products and price quoting properly
6. Monitoring behavioral attributes of channel partners

7. FEEDBACK
Although a lot of learnings were there but a few problems prevailed throughout the market.
1. Most of the customers are not satisfied with the servicing specially in Bihar
2. In Bihar, most of the retailers bill through Kolkata thus drooping down the market for dealers in
Bihar itself or even Company directly.
3. The quotation of dealer and distribution pricing is crucial and needs to be handled carefully.