9. Ethnographic Research Interview
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• Location is near most classes, and has consequently become
very popular
• People dine alone and dine with friends
10. Ethnographic Research Observations
• Many people become bunched up when deciding on food
• Lines for registers become long and block paths to get to food
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11. Ethnographic Research Observations
• Long register lines also block paths to exit the food area
• Sometimes the cashiers are nowhere to be found
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12. Ethnographic Research Observations
• When people pay with cash it takes much longer
• People dining leave messes, usually when the dining area is
more empty
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13. App Idea
• A system for ordering food once the user is in range of
a dining location
• Connects to a self-service register/pay method
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14. App Idea
• Will lessen time spent ordering meals, preparing, and
paying for meals
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17. Ideation Session
• Include ability to create custom orders
• Provide alerts for when food is ready
• Allow payment through credit cards and meal point system
• Problem risen: Lose of human interaction?
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18. Research on Smartphone Apps
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• GrubHub: Food Delivery and Take-Out
• Uniform border, drop-down menu
• Use of red creates a bold appearance, red dots for breaks
19. Research on Smartphone Apps
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• Seamless: Free Food Delivery and Take-Out
• Consistent border that connects to home screen
• Clear images of food options
20. Application Description
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• The app will allow user to place specific orders before
arriving at a dining location
• Users can pay through the app
21. Application Specifications
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• Users can order once they are within range of dining location
• The app can personalize an order and store “favorite” orders
• There will be an order status alert system
22. Application Specifications
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• Users can pay within app, through meal point system or
credit/debit cards
• The profile page will include a strike system status to
prevent the wasting of food
23. Visual User Scenario
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Naomi is stressed
and needs a fast
way to order her
meal before class.
