The document describes research conducted to develop a mobile app to streamline the ordering and payment process for food at a university cafeteria. Ethnographic research found that students want a faster food ordering system and wait times can be long. The proposed app would allow students to order and pay for food on their phone before arriving, reducing ordering and checkout times. Wireframes and visual scenarios were created for the app, named "Munchies", which would integrate with campus meal plans and payment systems.

1. Welcome
Deanna BruscaApp Research and Development

2. Unmet Need or Desire
• Faster system for ordering, receiving, and paying for food
Deanna BruscaDeanna BruscaApp Research and Development

3. The Observed Group
• Students dining in Bits and Bytes Café at Hofstra University
Deanna BruscaDeanna BruscaApp Research and Development

4. Ethnographic Research Observations
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5. Ethnographic Research Observations
Deanna BruscaDeanna BruscaApp Research and Development

6. Ethnographic Research Observations
Deanna BruscaDeanna BruscaApp Research and Development

7. Ethnographic Research Interview
Deanna BruscaDeanna BruscaApp Research and Development

8. Ethnographic Research Interview
Deanna BruscaDeanna BruscaApp Research and Development
• Crowded during the middle of the day
• Need for more cashiers

9. Ethnographic Research Interview
Deanna BruscaDeanna BruscaApp Research and Development
• Location is near most classes, and has consequently become
very popular
• People dine alone and dine with friends

10. Ethnographic Research Observations
• Many people become bunched up when deciding on food
• Lines for registers become long and block paths to get to food
Deanna BruscaDeanna BruscaApp Research and Development

11. Ethnographic Research Observations
• Long register lines also block paths to exit the food area
• Sometimes the cashiers are nowhere to be found
Deanna BruscaDeanna BruscaApp Research and Development

12. Ethnographic Research Observations
• When people pay with cash it takes much longer
• People dining leave messes, usually when the dining area is
more empty
Deanna BruscaDeanna BruscaApp Research and Development

13. App Idea
• A system for ordering food once the user is in range of
a dining location
• Connects to a self-service register/pay method
Deanna BruscaDeanna BruscaApp Research and Development

14. App Idea
• Will lessen time spent ordering meals, preparing, and
paying for meals
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15. Ideation Session
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16. Ideation Session
Deanna BruscaDeanna BruscaApp Research and Development

17. Ideation Session
• Include ability to create custom orders
• Provide alerts for when food is ready
• Allow payment through credit cards and meal point system
• Problem risen: Lose of human interaction?
Deanna BruscaDeanna BruscaApp Research and Development

18. Research on Smartphone Apps
Deanna BruscaDeanna BruscaApp Research and Development
• GrubHub: Food Delivery and Take-Out
• Uniform border, drop-down menu
• Use of red creates a bold appearance, red dots for breaks

19. Research on Smartphone Apps
Deanna BruscaDeanna BruscaApp Research and Development
• Seamless: Free Food Delivery and Take-Out
• Consistent border that connects to home screen
• Clear images of food options

20. Application Description
Deanna BruscaDeanna BruscaApp Research and Development
• The app will allow user to place specific orders before
arriving at a dining location
• Users can pay through the app

21. Application Specifications
Deanna BruscaDeanna BruscaApp Research and Development
• Users can order once they are within range of dining location
• The app can personalize an order and store “favorite” orders
• There will be an order status alert system

22. Application Specifications
Deanna BruscaDeanna BruscaApp Research and Development
• Users can pay within app, through meal point system or
credit/debit cards
• The profile page will include a strike system status to
prevent the wasting of food

23. Visual User Scenario
Deanna BruscaDeanna BruscaApp Research and Development
Naomi is stressed
and needs a fast
way to order her
meal before class.

24. Visual User Scenario
Deanna BruscaDeanna BruscaApp Research and Development

25. Visual User Scenario
Deanna BruscaDeanna BruscaApp Research and Development
Naomi is happy to
have saved time
ordering her food.

26. Naming Process
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Food
Eat
Munch
Together
Fast
Kitchen
Cafeteria
Meal
Consume
Snack
Dining

27. Naming Process
Deanna BruscaDeanna BruscaApp Research and Development
Munchies
• Simple
• Amusing

28. Logo Reference Images
Deanna BruscaDeanna BruscaApp Research and Development

29. App Logo
Deanna BruscaDeanna BruscaApp Research and Development
Munchies

30. Splash Screen
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31. Wireframes
Deanna BruscaDeanna BruscaApp Research and Development
<Location
Icon>
<Order
Icon>
<Payment
Icon>
<Profile
Icon>
<Home
Icon>
<Clock Icon> < Order Reminder >
<App Logo>
<Dining
Locations>
<Map Key>
Splash Screen Home Location
<App Logo>
What’s on Today’s Menu?
You’re near <Location Name>
Order from this location?
Yes! No
<Location
Icon>
<Order
Icon>
<Payment
Icon>
<Profile
Icon>
<Home
Icon>
<Clock Icon> < Order Reminder >
<App Logo>
<Order
Icon>
<Menu Notifications>
<Location
Icon>

32. Wireframes
Deanna BruscaDeanna BruscaApp Research and Development
Order:
<Item> <Price>
<Toppings>
<Side Order> <Price>
Total <Total>
Payment Method:
<Option Two>
<Option One>
___ ___ ___ ___ ___ ___ ___ ___ ___
<Option Three>
<Clock Icon> < Order Reminder >
<App Logo>
<Location
Icon>
<Order
Icon>
<Payment
Icon>
<Profile
Icon>
<Home
Icon>
Dining Location: <Location Name>
Food Type: <Type Name>
Meal:
Toppings:
Additional Items:
Special Requests:
Approve Order?
NoYes!
<Location
Icon>
<Order
Icon>
<Payment
Icon>
<Profile
Icon>
<Home
Icon>
<Clock Icon> < Order Reminder >
<App Logo>
Order Payment Profile
<Recent Orders>
<Clock Icon> < Order Reminder >
Order History
Strike Status*
<Message reminding user about Strike Status>
Favorite Locations
Favorite Foods
X
<App Logo>
X X
<Location
Icon>
<Order
Icon>
<Payment
Icon>
<Profile
Icon>
<Home
Icon>