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After completing the readings and videos for this week
1. why do you feel it is important to develop and maintain a strong company brand?
2. What role do your company values play in creating and maintaining your brand?
3. What role does a customer persona play in creating and maintaining your brand?
4. What is brand integrity, and why is it important to a company?

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  • 1. After completing the readings and videos for this week 1. why do you feel it is important to develop and maintain a strong company brand? 2. What role do your company values play in creating and maintaining your brand? 3. What role does a customer persona play in creating and maintaining your brand? 4. What is brand integrity, and why is it important to a company?