6. Dwelling. The place where a
person lives. Where you rest your soul and nurture your
heart. A place to saver your roots, indulge your being
and get in touch with your emotions.
7. A savory mixture of ingredients
used to add flavor to meals. Anything that excites the
taste and senses. The Latin rhythm that makes the
world get up and dance.
8. Casa Puerto Rico, right in the
middle of the Continent's top tourist destination,
featuring all the components that give Puerto Rico its
flavor. The “World’s Window to the Island”.
9. in South Beach's Art Deco district, in
the lower level of the Mare Grande Hotel, at 524 Ocean
Drive--a couple of blocks away from Gloria Estefan's
Larios and world famous News Café--,
10. the first Puerto Rican themed
restaurant will be veritable Puerto Rican embassy
showcasing flavorful cuisine, exciting music, unique
culture, first class products and unsurpassable hospitality
in a tasteful ambiance.
11. On the main floor, Casa
Salsa, will offer an
elegant, first rate Puerto
Rican restaurant, with
décor, ambiance, color
and moods to reflect both
the Island's modern,
professional mentality and
its unique old-style
charm.
12. To take further advantage of the Salsa association, the
restaurant will offer live music, featuring its own "combo"
(The Piña Colada Salsa Band), and Salsa dancing lessons.
13. And on its lower level, a
Rum Cellar, in tone, mood
and décor will entice
visitors to try the best
rums from Puerto Rico
and listen/dance to the
best Salsa music, all
within an elegant and
user-friendly atmosphere.
14. • The Casa Salsa menu will offer typical Puerto Rican fare,
gourmet style, presented in an elegant, modern setting.
• Similar to the one at its sister restaurant, Ajili Mójili, in
San Juan, the Casa Salsa menu will consist of traditional
Puerto Rican dishes, plus new and imaginative creations,
adapted to the tastes of the local city but always
maintaining Ajili Mójili’s high quality/service standards
and safeguarding its Puerto Rican look, flavor and
identification.
15. • Casa Salsa will serve as a showcase of Puerto Rican
products.--notably the Rums of Puerto Rico, our coffee
and our tobacco--; a gallery exhibiting works by Puerto
Rican artists and as a vibrant model of Puerto Rico the
destination.
• Thus, promotional activities in conjunction with the
Island's tourism agents, its hotels, airlines and other
instrumentality are natural ingredients of this
restaurant's complete menu.
16. • A group of eight Puerto Rican entrepreneurs who proved
their talents to promote the Island’s customs, traditions,
food and music.
• One will be in charge of all the restaurant’s design.
• Three others will lend their vast knowledge, connections
and associations in the marketing, television, film and
production fields.
• Another threesome will contribute their experience in
restaurant management and menu designing.
• And last but not least, one--the most famous one of
them all--will shine his light as a beacon for all the
other stars to follow.
17. • Luis Sierra • Manuel Benítez-Gorbea
• Angelo Medina • José Benítez-Gorbea
• Rafo Muñiz • Rafael Benítez-Gorbea
• Pedro Muñiz • Ricky Martin
18. Take a generous measure of Puerto Rican Flavor,
heat it up in Miami’s international celebrity scene,
stir in visitors from all over the USA and abroad,
serve with a smile from Ricky Martin… and the
whole world will take notice!!
19. • Puerto Rican cuisine is the most extensive and varied of
all of Latin America.
• Puerto Rico is, by far, the undisputed gastronomic capital
of the Caribbean.
• Tourism is finally becoming the economic force it was
meant to be.
• Our rums are the best in the world.
• We, as a people, are finally ready to export our culture,
our values and our signature products.
• Team Puerto Rico/Restaurant is a selection of some of
the best and most knowledgeable restaurateurs,
promoters, architects and celebrities.
• Ajili Mójili is regarded by all as the best Puerto Rican
cuisine restaurant on the Island.
20. • The Business Capital of Latin America.
• One of the world's top tourist destinations.
• More than 9 million visitors a year, half of which come
form other parts of the USA.
• A constant flow of business people and leisure travelers
from all over the world.
• Many restaurants. Few good ones.
• No good Salsa music places.
21. • Latinos, their music, their culture, their celebrities and
their food are “in”.
• The Ethnic food segment is one of the fastest growing
segments in the restaurant industry.
• The Theme Restaurant segment is also growing at an
accelerated rate.
• Salsa is going mainstream.
• Americans are traveling more than ever and are more
inclined to try new foods and partake with other cultures.
• Good Puerto Rican restaurants are almost non-existent.
• Rum is the number one spirit sold in the Nation.
22. • Ricky Martin is the number one Latin performer
• Salsa is the best known and most danced Latin rhythm
• South Beach is regarded as one of the world's top
tourist destinations
• Puerto Rico does not enjoy yet a strong association with
its resources, its products and its offerings
• Rum is associated mostly with Cuba.
• Casa Salsa will take its flavor around the world
23. • Showcase for Rums of Puerto Rico and Tourism
• Permanent promotion pavilion for our products and our
Island
• Exposition to a large, diverse and mostly younger
population of potential rum drinkers and Island visitors
• The world’s window to Puerto Rico.
• Madrid. Paris. Barcelona, New York. Los Angeles. The
World.
