2. What is an Urban Winery?
How did the Urban Winery and
Urban Winery Movement come to be?
Why now?
3. When you imagine a winery what do you see?
A Grand Chateau in France? A Tuscan Estate in the Countryside?
A Modern Winery in Napa?
4. How about an old meat packing plant in Berkeley, CA?
5. … or how about an industrial park in any city U.S.A ?
6. By definition, an Urban Winery is a place where wine is made
within a territory or area of more than 2,500 people.
Today’s Urban Winery Movement has it’s roots deep in our
American history.
7. Industrial Urban Wineries produced most of the commercial wines sold
in the United States near metropolitan wine producing areas, such as
New York, San Francisco, and Los Angeles.
The Volstead Act, 1920-1933
The US commercial wine industry was practically decimated by Prohibition.
Much of the winemaking and grape growing knowledge is lost.
8. Not until the 60’s and 70’s that American wineries begin to improve quality.
Industrial Wineries are first to fill the demand of a thirsty public.
The rural “Wine Lifestyle” emerges as the idyllic American Winery.
Prohibition put a damper on America’s discerning taste in wine.
This traditional winery-vineyard combination becomes prohibitively expensive .
9. Technology, Urban Renewal, Gentrification, Urbanizing the Pastoral
Economic downturn forces Americans to go back to basics.
Millennial wine drinkers favor artisanal entrepreneurship over big business.
Urban Wineries prove to be practical and cost-wise for cash-poor winemakers.
10. What is an Urban Winery?
How did the Urban Winery and
Urban Winery Movement come to be?
Why now?
