"A Big Web" EpiServer Day presentation by Hallvarsson & Halvarsson

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H&H presentation about how to build and manage all websites through one efficient platform

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"A Big Web" EpiServer Day presentation by Hallvarsson & Halvarsson

  1. 1. A big web – managing all your websites through one efficient platform EPiServer Day Mars 10 2009
  2. 2. A big web – managing all your websites through one efficient platform Large and international organisations all share the same challenge for how to manage their online presence with for example multiple websites in many countries. They also have their own internal differences that need to be taken into consideration. Learn from cases and see how two large companies went to one ‘big web’. Talare: Staffan Lindgren, Hallvarsson & Halvarsson
  3. 3. A big web – managing all your websites through one efficient platform Large and international organisations all share the same challenge for how to manage their online presence with for example multiple websites in many countries. They also have their own internal differences that need to be taken into consideration. See what affects big websites and how you can bring some order to chaos. Talare: Gustaf Ekelund, Samuel Terling Hallvarsson & Halvarsson
  4. 4. H&H EPiServer Partner since 2003 45 persons working with online System developers Designers Project managers International company Large clients Webbrankingen Google & Microsoft partners Releasing social media newsroom today
  5. 5. One webplatform
  6. 6. Numerous webplatforms
  7. 7. One webplatform
  8. 8. Poor technology
  9. 9. Cost
  10. 10. Social values
  11. 11. Old brands
  12. 12. People
  13. 13. Maturity
  14. 14. Numerous webplatforms
  15. 15. People and technology People Regulate Technology Educate
  16. 16. People and technology People Regulation Technology Education Information
  17. 17. People 1. Identify internal resources that measure up 2. Treat your organization as customers 3. Build solid processes 4. Train editors often 5. ”Brand” your web team 6. Measure everything – and use the information
  18. 18. Technology 1. Select a technology with a proven record 2. Invest in a product with a reasonable price tag 3. Utilize pre made functionality 4. Integrate selectively with other systems 5. Trial and succeed 6. Measure everything – and use the information
  19. 19. Case Securitas 2009-03-17 | 21
  20. 20. Achievement Set a new voice for the company by promoting information for core stakeholders: Exposing services according to customer segments Best practices cases per segment presented using video streaming HR and recruitment in clear focus on the start page Consolidated all previous websites into one platform serving over 30 country websites Project completed in 7 months Visit http://www.securitas.com for more 2009-03-17 | 22
  21. 21. Platform components People Brand Technology Processes Success factors A smart, big and good looking web! 2009-03-17 | 24
  22. 22. Technology 2009-03-17 | 25
  23. 23. People - Project Organization Securitas Public Websites Project Group Internal Comm Executive Groups Country websites Technical Content Design coordination structure and functionality Country Website Editor and Website Country content Country Website Editor and content owners owners Website Country Editor and content Case/Best Corporate HR Editor and content owners practice content owners Executive Group Directives
  24. 24. Brand 2009-03-17 | 27
  25. 25. Process 2009-03-17 | 28
  26. 26. Process 2009-03-17 | 29
  27. 27. User experience Content Design Content Design User experience Användarupplevelsen Findability Message Findability Message 2009-03-17 | 30
  28. 28. Multiple sites Multiple languages A big web Multiple themes Distributed ownership 2009-03-17 | 31
  29. 29. Securitas public websites About Securitas H&H’s role Leader in security Strategy and concept for new web platform Operations in 30 countries, more than 200 000 employees Design Training of editors (CMS + write for Before the web) Inside out perspective Technical production Corporate website with IR focus Publishing support No market focus Continuous support and maintenance Different technical platforms in all countries Launch Different graphic design on all country websites May 2008 After www.securitas.com Obvious customer focus on all websites EPiServer CMS 5 Common message on all websites, ImageVault still with local focus to best promote Google Search Appliance business SiteCatalyst Common graphic design Cision IR modules Common technical platform and processes 3/17/2009 | 32
  30. 30. 2009-03-17 | 33

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