1. San Diego United Football Club
San Diego United Football Club
Production Deadline for Prime Sports, Inc.
Prepared for
Vincent A. Maruca
CEO of Prime Sports, Inc.
Chula Vista, California, 91910
Prepared by
David Canales
September 7, 2014
2. San Diego United Football Club
David Canales
Prime Sports, Inc.
September 6, 2014
Mr. Vincent A. Maruca, CEO
Prime Sports, Inc.
1045 Bay Blvd.; Suite H.
Chula Vista, CA 91910
Dear Mr. Maruca:
Enclosed in this document, you will find the report that you requested. I provided information
in the production of a project we will be receiving in the next week for San Diego United
Football Club.
My research and observations of our daily operation has led me to a process known as Value-
Mapping Stream to determine the most efficient use of our resources for the purpose of
achieving the target date agreed upon with our customer.
Thank you for the opportunity to oversee this project through its fruition. I welcome your
feedback once you have had the opportunity to review my conclusions.
Sincerely,
David Canales
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3. San Diego United Football Club
Table of Contents
Letter of Transmittal…………………………………………………………………………………………………….. i
Executive Summary………………………………………………………………………………………………………. ii
Assumptions………………………………………………………………………………………………………………….. 1
Project Leader………………………………………………………………………………………………………………. 1
Conclusion…………………………………………………………………………………………………………………….. 3
References……………………………………………………………………………………………………………………. 4
4. San Diego United Football Club
Executive Summary
To ensure the timely and quality assured delivery of the San Diego United Football Club
(SDUFC) initial order, Prim Sports, Inc. (PS) should make strategic production changes to
accommodate the voluminous nature of this order. SDUFC is rapidly expending as an
encompassing league that will change the face of Soccer in San Diego County. PS is in an
opportunistic position to gain market share as the premium supplier of uniforms and soccer
equipment in all of San Diego County. I am confident that we are ready to meet the challenge.
The research I have compiled, along with analysis of our normal operation of production has led
me to conclude that in order to process this order while maintaining production deadlines for our
other valued customers, it is imperative that we view SDUFC as an exception to our normal
production stream.
To ensure that quality remains assured and delivery is as promised, I am recommending that we
proceed as follows:
1. PS should assign a Project Leader for SDUFC.
To ensure the receipt of the complete order when it arrives
To oversee the unwrapping and sorting of the entire order
Coordinate with Screening Manager for production time and equipment
To feed the work to Screen Production in an orderly fashion
To ensure that the orders are recived from Screening in same orderly fashion
To sort entire league by teams
To ensure the order is packaged correctly by team with the appropriate uniforms for each
team.
2. Prepare a “staging area” for the receiving and feeding of product throughout
production.
Attain an area that will minimize interruption from the day-to-day production.
Supply this area with all the necessary tools and labor for the processing of the order.
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5. San Diego United Football Club
Assumptions:
The recommendations that I am making are based on the assumption that all other Silk-Screen
production will go on as usual. I am also assuming that the delivery of the 8,000 units to be
processed have been delayed by two weeks, which afford us a window of seven days to deliver
the job in its entirety. Another assumption is that we will be pulling people from screening,
sales and sipping receiving to form our team for this project. There will be no time to hire and
train temporary help.
Project Leader:
Empowering a Project Leader (P.L.) for this specific project adds assurance and value to the
successful completion of the project. The P.L. will have the authority to act on any unforeseen
delays or complications in the process. Upon formulating a procedural plan, the P.L. will
communicate the steps to accomplish within the timetable approved. The P.L. will
communicate directly to the Chief Operations Officer throughout the seven day window. He
P.L. will formulate the team assigned to the production operation of SDUFC.
The production work approved will follow a coordinated method of operation to ensure the
minimum errors in production. The work will flow as follows:
Shipment will arrive on Friday and will be checked in that day. Sizes will be separated by
boxes.
By Saturday morning, crew will have all 5,000 Jerseys de-bagged and placed in boxes by
size.
Screeners will screen the base logo on all jerseys beginning Saturday morning.
As logos are screened, the boxes return to staging area for the setup by “Number”.
While the batches of numbers are being screened, “team boxes” will be set-up in the
staging area one Division at a time. With each Division made up of twelve teams, all the
boxes will be sorted with unscreened uniform pieces such as Shorts, and Socks.
As the numbers are produced they will go back to staging area for distribution one
Division at a time
At the completion of each division, the division is processed by Quality Assurance; then
taped and prepared for delivery.
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6. San Diego United Football Club
This process varies considerably from our normal operation; whereby we have up to six work
orders on the floor at any given time. The average order is anywhere between 5 to 70 pieces.
Because of the size of this order and the long term value for PS and SDUFC ongoing
relationship, achieving our objective in the time allotted is crucial.
I have incorporated Value-Stream Mapping to ensure that the process be streamlined for
customer satisfaction. Value-Stream Mapping is a tool used to optimize results and minimize
waste. This is accomplished through analyzing the process stream for time consuming stages
beginning from the end and working my way back to the first step of receiving the
merchandise.
The problem that I foresee is achieving total “buy-in” from all department heads in order to
form a total team effort for this once in a life time opportunity. Presenting this in a manner
that achieves this level of buy-in will minimize resistance increasing productivity and focus.
Conclusion
Our plan will maximize the use of our resources in order to meet this challenge. PS has the
potential of redefining its ability to serve large orders while maintaining the day to day
production that has been the staple of production. I want to thank-you for the opportunity to
map out this project and oversee it to fruition as consultant to the project. If you have any
concerns or questions as to the implementation of this project I would be happy to address
them at your earliest convenience.
Sincerely,
David Canales
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7. San Diego United Football Club
References
http://courses.washington.edu/ie337/Value_Stream_Mapping.pdf
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