The document describes a survey tool called the Valuegraphics Archetype Ranking Tool that can be used to determine which of 10 archetypes best represent the values of an audience such as customers or employees. The survey consists of 10 statements where participants rate how much each statement reflects them. The results are then tabulated to see which archetypes ranked highest. Understanding the dominant archetypes can help organizations make decisions about hiring, marketing, product design and customer service that align with the values of their audiences.