let’s approach promotional products again from a budgetary perspective. How many impressions do you expect a single product to make? And how much per impression are you willing to spend on that item?

1. Make Multiple Impressions
with These Tips for Selecting
Promotional Products.
How many times do you see a new logo before you
recognize it? Or how many times do you see or hear about
a new brand before it makes an impression on you? This is
the first thing I’m covering today—multiple impressions.
The second is taking advantage of seasonal specials.
An Opportunity Knocks:
Sourcing and Product Ideas
Dave Burnett / db@aokmg.com

2. First, Let’s Approach Promotional
Products from a Budgetary Perspective.
How many impressions do you expect a single
product to make? And how much per impres-
sion are you willing to spend on that item?
According to 3M studies on Post It notes, each‑
Post It note gets viewed on average 17 times.‑
That’s 1,700 brand views for one little stack of
100 Post-It notes. That makes an impression!
It’s a major reason why they’re so popular to use as promotional items.
Look around your desk and look at all the items that make multiple
impressions like Post-It notes. How many times have you noticed that
pen, or that mug? Or the brand on your mouse pad? They are continually
making impressions on you—that’s why they’re so popular.
Dave Burnett www.AnOpportunityKnocks.com

3. Promotional Products Can Also Achieve
Multiple Impressions Using What We at
AOK call the Companion Gift Strategy.
The companion gift strategy is especially effective
for targeting prospects at trade shows. As a pre-
show strategy you give your leads a gift; then at
the show you give them the companion, higher-
value gift so they are especially impressed with
your brand. The same strategy works for new prospects at the show
whom you intend to contact afterwards. Or you can use complementary
products to achieve the same goal. Give your prospect a shirt and a hat
that matches, or branded desk items, like a pen and a pencil set, and
follow up later with a highlighter or a ruler. Still another way to create
multiple impressions is to jump on board the Silly Bands trend. Think of
the multiple impressions they make for charities and non profits.
Dave Burnett www.AnOpportunityKnocks.com

4. If You’re Willing to Buy Your Promo
Products Off-Season, You Can Take
Advantage of Great Seasonal Specials.
Every holiday season is going to come around again next
year, so you can get great deals on promotional products
that have annual interest and don’t suffer from being just
one year old. Actually, the turnover in terms of promo-
tional products often isn’t that critical, except maybe for
the apparel industry where the “in” color trends are con-
stantly changing. Even there, if you go with a perennially
popular color, there’s no reason why you couldn’t purchase
something this year and use it for next year. After all,
apparel doesn’t expire or have a year-to-year shelf life, so
there are some great deals buying off-season.
Dave Burnett www.AnOpportunityKnocks.com

5. Did Somebody Say “Discount”?
Sometimes You Can Save a Bundle
By Booking Your Order Well in Advance.
You can often take advantage of great deals by pre-
ordering well in advance, especially if you’re looking at a
retail apparel item. You can use a booking program, for
example. Let’s say that it’s the fall and you want
something for the following spring. By pre ordering you‑
may get a rather substantial discount. With some retail
products, ordering early gives you the advantage of
guaranteeing that you have those products, even though
they won't be delivered until next spring when you need
them. So add this tactic to your promotional product
purchasing plans—and see what it does to your ROI.
Dave Burnett www.AnOpportunityKnocks.com

6. Get your name out there with
amazing promotional products
from AnOpportunityKnocks.com,
the number one promotional products
resource on the Internet.
Sixty-four categories and almost 200 subcategories of industry-leading
products, including (but not limited to): Apparel, Awards, Business Cases,
Calendars, Desk Items, Executive, Eco-Friendly, Golf, Health and Wellness ,
Key Chains, Luggage and Cases, Mugs and Tumblers, Pens, Pencils, and
Highlighters, Post-It Notes, Safety, Tools, Travel, USB Drives, and Watches.
An Opportunity Knocks:
Sourcing and Product Ideas
Dave Burnett / db@aokmg.com