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1. GenerAItive Art
Use of AI powered tools for
immersive experiences
Milan Ličina | Pandora 2023

2. Briefly about me
● Docent @ Univerzitet Metropolitan Belgrade
● Creative tech @ G12
Roomate with several pets:
Supica | Kari | Zrno&Kim
Knedla (2020-2023) </3
Most importantly:
About Creative potential of AI tools AI-tools & generative art

3. The creative potential
of AI powered tools
● Co-creation with AI tools
● Application in the creative industry
Exploring new styles and expressions in innovative ways. Through AI-driven tools, artists
are given options that expand the boundaries of creativity and inspire new artistic ideas.
Pros:
The authenticity of artworks generated using AI-driven tech, and concerns about
plagiarism or misuse of the technology.
Cons:
About Creative potential of AI AI-tools & generative art

4. Plagiarism?
About Creative potential of AI AI-tools & generative art

5. Prompting for creative industries
Conditional queries include additional instructions or constraints to direct the AI in a
specific direction. They are used to control the style, tone or content of the results
generated. For example, in text generation you can use conditional queries such as "Paint
a picture like Caravaggio" to influence the AI's response.
Conditional
prompt
Exploratory queries prompt the AI to explore different ideas or generate more variations
of content. They are often used in creative tasks such as art, music or story writing, where
users want the AI to generate diverse and innovative results, for example, "Generate five
different variations of abstract art inspired by nature."
Explanatory prompt
About Creative potential of AI AI-tools & generative art

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8. Syd Mead - Blade Runner
1982 concept art
About Creative potential of AI AI-tools & generative art

9. Models interpret words but
lack context. It is important
to be specific with the
details, being too verbose
leads to unreadable (and
unoriginal) results.

10. “Photorealistic image of a massive
dragon looming over the neon-lit
streets of a futuristic Hong Kong
skyline, shrouded in a haunting
neo-noir ambiance. The dragon
should be intricately detailed, its
scales catching the glow of the
city's lights, and it should cast a
realistic shadow on the wet, rain-
soaked streets below. The
atmosphere should evoke a sense
of mystery and intrigue, with the
dragon appearing both majestic
and ominous.”
prompt:

11. About Creative potential of AI AI-tools & generative art

12. Art deco interior with Barbie and Ken standing in
the center of the composition with exotic animals
around them.
prompt:
About Creative potential of AI AI-tools & generative art

13. Art deco interior with Barbie and Ken standing in
the center of the composition with exotic animals
around them.
prompt:
Environment, tone, atmosphere, light
Characters and their appearance
Framing and composition
Details
About Creative potential of AI AI-tools & generative art

14. Kratko o meni Kreativni potencijal AI Precizno izražavanje uz AI
“Succes” - Ličina x Midjourney
(Orthodox Christian fresco showing tennis player celebrating victory)

15. In the bustling trade city of Florence during the 1400s, Alessandra Caro
bravely defied conventions to become the first businesswoman in her
family's lineage. She navigated treacherous marketplaces with grace
and determination, leaving an indelible mark on her descendants.
Centuries later, in the bustling boardrooms of the 21st century,
Alessandra's spirit transcended time and manifested in her distant
relative, Isabella Caro, a formidable businesswoman with a vision as
bold as her forebearer's.

17. Story time.

18. Transinformator (2020)
● Generative light installation
● Text generation using GPT-2
About Creative potential of AI tools AI-tools & generative art

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22. Fibra (2022)
● Generative kinetic installation
● Chatbot
About Creative potential of AI tools AI-tools & generative art

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Mostly funny & pure, but sometimes quite dark.

25. ainigma (2023)
● Generative art installation
● Midjourney, ChatGPT, game engine
About Creative potential of AI tools AI-tools & generative art

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30. Tests fail only if you strive
for success

33. Thank you
www.milanlicina.com
https://rs.linkedin.com/in/milanlicina