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1. Confidential
©
Foursquare
2023
How Foursquare
Builds Meaningful
Bridges Between
Physical Places and
Digital Spaces
Ilija Duni, iduni@foursquare.com
Head of Foursquare Serbia

2. Confidential
©
Foursquare
2023
What is FSQ?

3. Confidential
©
Foursquare
2023
3
Geo Social
Networking app
in 2009.
The leading
location
technology
platform in 2023,
with privacy first
approach.
550+
Integrated partners
16B+
Human-verified check-ins
200M+
Points of interest
450+
Employees worldwide
#1
Largest first-party panel
100%
Top 50 national advertisers
#1
Best in Enterprise APIs at the 2021 & 2022 API Awards

4. Confidential
©
Foursquare
2023
Visits to sit-down restaurants are stabilizing across regions
Chart illustrates indexed foot traffic to casual dining chains by region, where visits on February 19, 2020
is 100. We’ve used rolling 7 day averages to account for fluctuations by day of the week.
[Section title]
Visits to casual dining
restaurants have remained
roughly stable in recent weeks
— down 29-31% in the Midwest
and South, but down 44% in the
West as of August 21
Visits to casual dining
restaurants has continued to
pick up slightly in the
Northeast in recent weeks — down
37% as of August 21 (vs. down
40% the week prior)
Casual dining visits started to
drop dramatically around March
13, as U.S. declared a National
Emergency

5. Confidential
©
Foursquare
2023
We Translate
Raw Signals into
Meaningful Data
About Places and
the Movement
Between Them

6. Confidential
©
Foursquare
2023
We Face Many Challenges
Data Acquisition
We supplement the first
party (1P) data collected
from O&O apps by
purchasing third party (3P)
data from other providers
But 3P data quality is not on
par with our 1P data
Privacy Concerns
There has been a general
trend of increasing concerns
for data privacy, both from
OS platforms and app users
👍 for the society
👍 for the businesses
Ground Truth
Many businesses require our
data to match the so-called
"ground truth"
A lot of obstacles to acquire
transaction data and
difficulty to normalize to it
because of intrinsic biases in
different datasets
Model Evaluation
Machine Learning models
are usually measured and
calibrated using labelled data
Lack of open-source industry
standard dataset for
evaluation and shared
models to use

7. Confidential
©
Foursquare
2023
Use Cases
Turkey Earthquakes
● 7.8 Magnitude Earthquake strikes February 6th
● Contacted by a community leader from Humanitarian
OSM ( US-based non-profit)
● Asked for access to enterprise features, such as
Annotations
● Used for analysis of building damage and overall
analysis

8. Confidential
©
Foursquare
2023
Use Cases
Maui Fire
● FEMA (Federal Emergency Management Agency )
expressed interest in how our tools can be used to
assist in the Maui wildfires
● Where did people go? Which businesses are affected?
● Brought data to life with GIS
○ “Follow the herd”, parcels at risk

9. Confidential
©
Foursquare
2023
Thank you