This document summarizes key social media and digital metrics for Hong Kong in December 2011. It finds that 69% of Hong Kong's population uses the internet, with 54% penetration for mobile phones. Over half of Hong Kong residents use social media and Facebook has over 54% penetration. Usage of smartphones, mobile apps, online videos and public WiFi is also widespread.

1. HONG KONG
SOCIAL, DIGITAL
AND MOBILE IN
DECEMBER 2011
we are social

2. we are social
HONG KONG
3,828,000
11,231,419
MOBILE SUBSCRIBERS
4,878,713
INTERNET USERS
7,108,100
TOTAL POPULATION
INTERNET PENETRATION
MOBILE PENETRATION
69 %
54 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
100+ %
URBAN
100%
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

3. we are social
85%
OF HOMES IN HONG KONG HAVE ACCESS
TO HIGH-SPEED BROADBAND INTERNET
SOURCE: BUDDE COMM

4. we are social
9,000
PUBLIC WIFI HOTSPOTS
AROUND HONG KONG
THERE ARE MORE THAN
SOURCE: OFTA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

5. we are social
147
ONLINE VIDEOS PER MONTH
THE AVERAGE INTERNET USER IN
HONG KONG WATCHES MORE THAN
SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL YEARBOOK 2011

6. we are social
12 HOURS
OF ONLINE VIDEO EVERY MONTH
HONG KONG’S INTERNET USERS
WATCH AN AVERAGE OF
SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

7. we are social
1.6%
OF 2011 WATCHING
ONLINE VIDEOS
PEOPLE IN HONG
KONG WILL SPEND
SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
(! )!

8. we are social
HALF
OF HONG KONG’S POPULATION
USES SOCIAL MEDIA
MORE THAN
SOURCE: BASED ON SITE-REPORTED FIGURES FROM FACEBOOK AND UN DATA

9. we are social
2,000,000
REGISTERED USERS IN HONG KONG
SINA WEIBO HAS MORE THAN
SOURCE: SINA WEIBO PRESS RELEASE

10. we are social
28%
OF HONG KONG’S
TOTAL POPULATION
THAT’S EQUIVALENT TO
SOURCE: BASED ON SITE REPORTED FIGURES AND UN DATA
(! )!

11. we are social
54%
OF HONG KONG’S POPULATION
HAS A FACEBOOK ACCOUNT
SOURCE: BASED ON SITE-REPORTED FIGURES AND UN DATA

12. we are social
MALE:
48%
FEMALE:
52%18-24:
26%
13-17:
13%
25-34:
33%
35--44:
15%
45-54:
7%
65+:
3%
55-64:
3%
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
FACEBOOK DEMOGRAPHICS IN HONG KONG

13. SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011we are social
# BRAND PAGE LIKES GROWTH
1 OCEAN PARK HONG KONG 282,610 9.66%
2 CATHAY PACIFIC AIRWAYS 123,739 3.15%
3 STARBUCKS HONG KONG 121,759 1.51%
4 HARBOURCITY 83,432 1.49%
5 SONY ERICSSON HONG KONG 66,143 9.19%
6 SMARTONE 64,122 22.86%
7 7-ELEVEN HONG KONG 62,065 56.62%
8 TOYS "R" US HONG KONG 56,553 1.13%
9 ENGLISHTOWN 38,454 27.71%
10 UA CINEMAS 36,556 5.54%
TOP FACEBOOK PAGES IN HONG KONG

14. we are social
410,000
NUMBER OF LINKEDIN USERS IN HONG KONG:
SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011

15. we are social
50%
OF PEOPLE IN HONG KONG HAVE MADE
A PURCHASE BASED ON A BLOG REVIEW
SOURCE: BLOGHER, AS CITED IN CNNGO

16. we are social
35%
OF PEOPLE IN HONG KONG
OWN A SMARTPHONE
SOURCE: GOOGLE SURVEY

17. we are social
77%
OF HONG KONG’S SMARTPHONE OWNERS
USE MOBILE APPS WHILE COMMUTING
SOURCE: HONG KONG BUSINESS

18. we are social
56%
OF SMARTPHONE USERS IN HONG KONG USE
THEIR PHONES TO SEARCH EVERY SINGLE DAY
SOURCE: GOOGLE SURVEY

19. we are social
55%
OF HONG KONG SMARTPHONE
USERS PLAY MOBILE GAMES
SOURCE: HONG KONG BUSINESS

20. we are social
30%
OF HONG KONG’S SMARTPHONE OWNERS
USE MOBILE APPS WHILE IN THE WASHROOM
SOURCE: HONG KONG BUSINESS

21. we are social
1,620%
IN THE PAST 12 MONTHS
THE NUMBER OF PEOPLE IN HONG KONG
VISITING GROUP BUYING SITES ROSE BY
SOURCE: EXPERIAN

23. This report has been compiled by We
Are Social Ltd (“We Are Social”) for
informational purposes only, and relies
on data from a wide variety of sources,
including but not limited to public and
private companies, market research
firms, government agencies, NGOs,
and private individuals. While We Are
Social strives to ensure that all data
and charts contained in this report are,
as at the time of publishing, accurate
and up-to-date, We Are Social shall
not be responsible for any errors or
omissions contained in this report, or
for the results obtained from its use.
All information contained in this
report is provided “as is”, with no
guarantee whatsoever of its accuracy,
completeness, correctness or non-
infringement of third-party rights and
without warranty of any kind, express
or implied, including without limitation,
warranties of merchantability or fitness
for any particular purpose. This report
contains data, tables, figures, maps,
flags, analyses and technical notes
that relate to various geographical
territories around the world, however
reference to these territories and
any associated elements (including
names and flags) does not imply the
expression of any opinion whatsoever
on the part of We Are Social, or any of
the featured brands, nor any of those
organisations’ partners, affiliates,
employees or agents, concerning the
legal status of any country, territory,
city or area or of its authorities, or
concerning the delimitation of its
frontiers or boundaries.
This report is provided with the
understanding that it does not constitute
professional advice or services
of any kind and should therefore
not be substituted for independent
investigations, thought or judgment.
Accordingly, neither We Are Social
nor any of the brands or organisations
featured or cited herein, nor any of their
partners, affiliates, group companies,
employees or agents shall, to the fullest
extent permitted by law, be liable
to you or anyone else for any direct,
indirect, punitive, incidental, special,
consequential, exemplary or similar
loss or damage, or loss or damage of
any kind, suffered by you or anyone
else as a result of any use, action or
decision taken by you or anyone else
in any way connected to this report or
the information contained herein, or
the result(s) thereof, even if advised of
the possibility of such loss or damage.
This report may contain references to
third parties, however this report does
not endorse any such third parties
or their products or services, nor is
this report sponsored, endorsed or
associated with such third parties.
This report is subject to change without
notice. To ensure you have the most up-
to-date version of this report, please
visit http://datareportal.com/
DISCLAIMER AND IMPORTANT NOTES