This document summarizes key social media and digital metrics for Hong Kong in December 2011. It finds that 69% of Hong Kong's population uses the internet, with 54% penetration for mobile phones. Over half of Hong Kong residents use social media and Facebook has over 54% penetration. Usage of smartphones, mobile apps, online videos and public WiFi is also widespread.
2. we are social
HONG KONG
3,828,000
11,231,419
MOBILE SUBSCRIBERS
4,878,713
INTERNET USERS
7,108,100
TOTAL POPULATION
INTERNET PENETRATION
MOBILE PENETRATION
69 %
54 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
100+ %
URBAN
100%
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
3. we are social
85%
OF HOMES IN HONG KONG HAVE ACCESS
TO HIGH-SPEED BROADBAND INTERNET
SOURCE: BUDDE COMM
4. we are social
9,000
PUBLIC WIFI HOTSPOTS
AROUND HONG KONG
THERE ARE MORE THAN
SOURCE: OFTA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
5. we are social
147
ONLINE VIDEOS PER MONTH
THE AVERAGE INTERNET USER IN
HONG KONG WATCHES MORE THAN
SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL YEARBOOK 2011
6. we are social
12 HOURS
OF ONLINE VIDEO EVERY MONTH
HONG KONG’S INTERNET USERS
WATCH AN AVERAGE OF
SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
7. we are social
1.6%
OF 2011 WATCHING
ONLINE VIDEOS
PEOPLE IN HONG
KONG WILL SPEND
SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
(! )!
8. we are social
HALF
OF HONG KONG’S POPULATION
USES SOCIAL MEDIA
MORE THAN
SOURCE: BASED ON SITE-REPORTED FIGURES FROM FACEBOOK AND UN DATA
13. SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011we are social
# BRAND PAGE LIKES GROWTH
1 OCEAN PARK HONG KONG 282,610 9.66%
2 CATHAY PACIFIC AIRWAYS 123,739 3.15%
3 STARBUCKS HONG KONG 121,759 1.51%
4 HARBOURCITY 83,432 1.49%
5 SONY ERICSSON HONG KONG 66,143 9.19%
6 SMARTONE 64,122 22.86%
7 7-ELEVEN HONG KONG 62,065 56.62%
8 TOYS "R" US HONG KONG 56,553 1.13%
9 ENGLISHTOWN 38,454 27.71%
10 UA CINEMAS 36,556 5.54%
TOP FACEBOOK PAGES IN HONG KONG
17. we are social
77%
OF HONG KONG’S SMARTPHONE OWNERS
USE MOBILE APPS WHILE COMMUTING
SOURCE: HONG KONG BUSINESS
18. we are social
56%
OF SMARTPHONE USERS IN HONG KONG USE
THEIR PHONES TO SEARCH EVERY SINGLE DAY
SOURCE: GOOGLE SURVEY
19. we are social
55%
OF HONG KONG SMARTPHONE
USERS PLAY MOBILE GAMES
SOURCE: HONG KONG BUSINESS
20. we are social
30%
OF HONG KONG’S SMARTPHONE OWNERS
USE MOBILE APPS WHILE IN THE WASHROOM
SOURCE: HONG KONG BUSINESS
21. we are social
1,620%
IN THE PAST 12 MONTHS
THE NUMBER OF PEOPLE IN HONG KONG
VISITING GROUP BUYING SITES ROSE BY
SOURCE: EXPERIAN
22.
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