Product Designing
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A workshop undertaken to develop accessory collection along with a proper product and merchandising plan for the brand Moncler.
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Product Designing
- 1. MASTER IN FASHION MANAGEMENT 2014 Product management Accessories collection concept development Project Leader: Farah Pallaro Project Advisor: Maria Jaber
- 2. CONTENT 1. Brand Identity 2. Target Profile 3. Brand Communications 4. Competitors 5. Inspirational Video 6. Brand Materials 7. Colours 8. Technologies 9. Collection Structure 10. Event Communications 11. Conclusions 1
- 9. Started developing several items and materials for the products and the communication of the different lines of the brand Moncler Grenoble invite for the special line presentation in New York Aspen boutique opening invitations Developed for Stuart Semple and Franca Sozzani the invite for a special charity Moncler event in Miami. Developed and realized the whole new line of lookbooks for men and women A/ W and S/S 2008/2 009 Produced the communication identity for Pharrell & Moncler project (a special line desiged by the music producer) 8
- 10. COMMUNICATION ANALYSIS SUMMARY • With an innovative communication strategy, the brand is able to attract not only the celebrity clients but also the other customers followed by its ultra-chic puffa jackets giving it an unique identity • The brand needs to leverage their communication for the accessory line to synthesize the communication with that of the whole brand • Because brand has such a strong brand DNA that has developed during years, we think that accessories should be stronger by brand identity Innovative communication strategy Celebrity clients, follower Accessory line communication 9
- 12. URBANCASUAL MOUNTAIN 11 BRUNELLO CUCINELLI 990€ PRADA 690€ MONCLER 577€ BRUNELLO CUCINELLI 1230€ PRADA 595€ MONCLER 460€ PRADA 717€ MONCLER 690€ SOLER 577€
- 13. INSPIRATION: 12
- 15. INSPIRATION 14
- 16. BACKPACK SUITCASE 15 MONCLER 600€ PRADA 1430€ LONGCHAMP 100€ MONCLER 600€ SAMSONITE 450€ TUMI 628€
- 17. INSPIRATION 16
- 18. INSPIRATION 17
- 21. A synthetic polymer resistant to biological damage such fabric which is as mold and mildew, easy to wash and able to hold forms well. • Extremely strong • Durable • Resistant to most chemicals, stretching and shrinking • Wrinkle resistant • Mildew and abrasion resistant • Hydrophobic in nature and quick drying • Used for insulation by manufacturing hollow fibers • Retains its shape and hence is good for making outdoor clothing for harsh climates POLYESTER 21
- 22. • Easy to fend off soil, dirt • Waterproof • Heat resistant • Durable TEFLON 22
- 23. • Top-grain cattle leather that has been sanded or buffed on the grain side • Created from the outer side of a hide, giving it more strength and thickness along with a fine grain • Very soft to the touch NUBUCK LEATHER 23
- 24. Textile fiber obtained from sheep and certain other animals and has qualities that distinguish it from hair or fur: it is crimped, it is elastic, and it grows in staples without feeling wet• Holds moisture • Resilient fabric • Fire, dirt, and static resistant • A great thermal insulator Wool & Felt 24
- 25. Colours 25
- 31. Technologies 31
- 32. A solar cellis an electrical device that converts the energy of sunlight directly into electricity. The electrical characteristics, such as current, voltage, or resistance of the device vary when exposed to light. Also known as solar panels. USE OF SOLAR CELLS 32
- 33. Designing or using reflective apparel and improving chances of being seen in low visibility conditions. A reflective and durable tape with a fabric construction that makes it more washable than both reflective ribbon and vinyl reflective tape. RETROREFLECTIVE SHEET 33
- 35. SHOES URBAN CASUAL MOUNTAIN CLOGSOXFORD BOOTS 35
- 36. FELTY OXFORD MATERIALS • Felt • Nubuck leather • Retroreflective sheet • Lining-pig skin • Eggplant purple • Urban grey TRIMS Eyelets in gun metal finish ELEMENTS Shoe lace - nylon COLORS RRP: 400~700€ SKU: 50770-0 1 36
- 37. 37
- 38. MATERIALS • Alcantara • Teflon • Lining- pig skin • Denim blue • Urban grey TRIMS Eyelets in gun metal finish ELEMENTS Shoe lace - nylon COLORS ALCA OXFORD RRP: 400~700€ SKU: 45790-0 1 38
- 39. 39
- 40. MATERIALS • Polyester • Nubuck leather • Lining-pig skin • Bordeaux • Blush beige TRIMS eyelets in gun metal finish ELEMENTS Shoe lace -n ylon COLORS POLY OXFORD RRP: 400~700€ SKU: 45780-0 1 41
- 41. 41
- 42. MATERIALS • Felt • Nubuck leather • Retroreflective sheet • Lining- pig skin TRIMS Zipper no. 3 in gun metal finish COLORS • Eggplant purple • Urban grey FELTY NUB CLOG RRP: 600~800€ SKU: 50770-0 2 42
- 43. 43
- 44. MATERIALS • Alcantara • Teflon • Lining- pig skin TRIMS Zipper no. 3 in gun metal finish COLORS • Denim blue • Urban grey ALCA MAX CLOG RRP: 600~800€ SKU: 45790-0 2 45
- 45. 45
- 46. MATERIALS • Polyester • Nubuck leather • Lining-pig skin TRIMS Zipper no. 3 in gun metal finish COLORS • Bordeaux • Blush beige POLY NUB CLOG RRP: 600~800€ SKU: 45780-0 2 46
- 47. 47
- 48. FELTY KNEE BOOTS RRP: 800~1200€ SKU: 50770-0 3 MATERIALS • Felt • Nubuck leather • Retroreflective sheet • Lining- pig skin TRIMS Zipper no. 3 in gun metal finish COLORS • Eggplant purple • Urban grey 49
- 49. 50
- 50. MATERIALS • Alcantara • Teflon • Lining- pig skin TRIMS Zipper no. 3 in gun metal finish COLORS • Denim blue • Urban grey ALCA KNEE BOOTS RRP: 800~1200€ SKU:45790-0 3 51
- 51. 52
- 52. MATERIALS • Polyester • Nubuck leather • Lining-pig skin TRIMS Zipper no. 3 in gun metal finish COLORS • Bordeaux • Blush beige POLY KNEE BOOTS RRP: 800~1200€ SKU: 45780-0 3 53
- 53. 53
- 55. FELTY BACKPACK MATERIALS • Felt • Nubuck leather • Retroreflective sheet • Lining - polyester TRIMS • • • zipper no. 3 zipper no. 5 in gun metal finish Snap button in gun metal finish no. 5 COLORS • Eggplant purple • Urban grey RRP: 500~800€ SKU: 45790-0 1 56
- 56. 57
- 57. MATERIALS • Alcantara • Teflon • Lining- teflon • Denim blue • Urban grey TRIMS Zipper no. 5 in gun metal finish ELEMENT Solar panel COLORS SOLARA BACKPACK RRP: 700~900€ SKU: 45780-0 1 58
- 58. 59
- 59. MATERIALS • Felt • Nubuck leather • Retroreflective sheet • Lining- polyester TRIMS • • zipper no. 3, zipper no. 5 in gun metal finish COLORS • Eggplant purple • Urban grey FELTY FANCY TOTE RRP :900~1200€ SKU: 45790-0 2 60
- 60. 61
- 61. MATERIALS • Alcantara • Teflon • Lining-polyester • Denim blue • Urban grey TRIMS Zipper no. 5 in gun metal finish ELEMENT Solar panel COLORS SOLARA MANIAC TOTE RRP: 1000~1200€ SKU: 45780-0 2 62
- 62. 63
- 63. MATERIALS • Polyester • Nubuck leather • Lining-polyester TRIMS • • Zipper no. 5 in antique brass finish Snap button no. 3 in antique brass finish COLORS • Bordeaux • Blush beige POLLY BACKPACK RRP: 500~800€ SKU: 45770-0 1 64
- 65. MATERIALS • Polyester • Nubuck leather • Lining-polyester TRIMS Zipper no. 5 in antique brass finish COLORS • Bordeaux • Blush beige POLLY AMAZE TOTE RRP: 900~1200€ SKU: 45770-0 2 66
- 66. 67
- 67. MATERIALS • Felt • Nubuck leather • Retroreflective sheet • Lining- teflon TRIMS Zipper no. 7 in gun metal finish COLORS • Eggplant purple • Urban grey FELTY MULTI TRAVEL TROLLEY RRP: 500~800€ SKU: 45790-0 3 68
- 68. 69
- 69. MATERIALS • Alcantara • Teflon • Lining-teflon SOLARA EVOLUTION TRAVEL TROLLEY RRP: 700~900€ SKU: 45780-0 3 • Denim blue • Urban grey TRIMS Zipper no. 75 in gun metal finish ELEMENT Solar panel COLORS 70
- 70. 71
- 71. MATERIALS • Polyester • Nubuck leather • Lining-polyester TRIMS Zipper no. 7 in antique brass finish POLLY HIT TRAVEL TROLLEY RRP: 500~700€ SKU: 45770-0 3 COLORS • Bordeaux • Blush beige 72
- 72. 72
- 73. 73
- 74. 74
- 76. INVITATIONS 76
- 77. 77
- 78. 78
- 79. PRESENTS 79
- 80. Conclusions 80
- 81. We were inspired through the brand ’ s history, heritage and technologies. The main motto was to hold on to the and functionability of the products. The main idea - to make life easier. To propose the concept of technology: using retroreflective sheets and solar cells as an extra charge to devices. 81
- 82. THANK YOU