There can only a few fibers be completely grown and made to textiles in Europe, especially in GermanyHemp Flax ´ Leather Wool Cow Milk Fiber
The world is globalized , clothes has a long way to go. Then it causes a lotof problems for the environment because of its treatments und the shipping.
new supply chains- everything located in one bloc, one country and close together mills
The designers reaction to it:• Only fibers that can be grown in your bloc• Fashions of other blocs are even banned in others• the designs are mainly influenced by religious and cultural ideals• new supply chains- everything located in one bloc, one country and close together
… and has many fortunable characteristics• Germany has many productive livestock• thin fibers, even smaller than a human hair• similar to cashmere and is glossy like silk• No pesticides or chemistry is used• anti aging effect & regulate the body temperature• very resource friendly• no waste products that pollute the environment - compostable
…Titanium oxid…• small particles are put on the fiber• the structure of the fibers needs to be changed by treating it with amber salt• Without that the titanium oxide will not connect with the fiber because it needs a point of contact• The material is nontoxic and colorless• sunlight shines on the particles, it decay organic substances. ->That takes about 20 hours.• very gentle for the clothes.
…silver nanoparticles…• they don’t exactly clean the clothes• including into fabrics• helps, to repel water and dirt• method is inspired by the lotus plant
…substances are integrated into the fabrics, so they can’t receive displeasing smells, caused by sweat or cigarette smoke…• Sugar molecules, called Cyclodextrine• You can find it in socks, suits or in bed linen. It has also the ability to emit pleasant smells.• A coating of silver and calcium phosphate• has an antibacterial effect. The Calcium attracts the bacteria and the silver crucifies them. It is very useful in areas, where hygiene is important.
• measuring elements are woven into the fabrics• recognize blood pressure, heart rate, breathing, body temperature or sweating• the emergency coordination centre can suddenly send an ambulance to the person• above also fabrics with integrated airbags can absorb falls• prevent cot death - Life threatening conditions can be realized early• pharmaceutical can be mixed with the fabric
Its influence on fashion industry• the designers and fashion companies have to work together with scientist- Some scientists even take the role of the designer• like Dr. Manel Torres. So Scientist are not anymore longer just the aides for designers, they are now one of their hardest concurrence
In future we can no longer assume that there will be an endless supply of water
So how to save water every day based on the laundry?• We should wash our clothes when they are dirty, not just to remove wrinkles and we have to load the launder full.• “The Xeros washing machine”, cleans clothes using reusable nylon polymer beads with an inherent polarity that attracts stains• “Air Wash” waterless washing machine which uses negative ions, anti-bacterial deodorants and highly pressurized air to clean clothes.
we want to profit by this knowledge with our brand• We produce without much water consumption & energy.• buy our material from Europe, especially from Germany.• Local alternatives to the cotton like flax and hemp.• The cow milk fiber also, cows are the raw material for leather• Besides we also design, produce and sell our stuff exclusively in Germany.• Based on this fact we save the investments for the import and export.• Our personnel are composed by a few well-trained qualified persons, who are paid pretty well and of many cheaper assistants which consists of pensioners. Because of the domestic production and the partially cheap workers we are able to keep our costs relatively low.• use of intelligent high tech clothes, like medical and anti smell clothes• everyone is able to change the styles with one single garment. These special pieces are a bit more expensive, but can be turned into 3 or even more pieces of clothing.• we offer basic garments these can be easily combined with the key pieces, pieces from past and future seasons.
How can the customers care for the clothes under these conditions• “Intelligent textiles” like self cleaning fabrics• new technologies make our clothes more expensive but the care is much cheaper• the anti-smell effect
Who is our market?• Because of the collapse of the international trade, our consumers are only Germans• Due to the fact that we are using high tech fibers we are aimed to the older generation like people over 50• Our brand has specified for women
InspirationOur collection is inspired by the cultural and religious ideals from our bloc, especially Germany. While analyzing the German culture for the newest inspiration of our upcoming spring collection, we came upon the “Nibelungenlied” which is an old German national epic.. The scene when Siegfried bathes in the dragon´s blood inspired the shapes, colors and functionality of the garments of our collection ‘Nibelung’
The collection “Nibelung”• The Spring Collection consists of 6 Pieces.• The colors red, green and brown are derived from the Dragon´s blood, the leave´s color and the earth / colored by eco friendly dry dying.• The basswood leaf´s vessel which is like a treetop inspired us to the medical care.• Anti-dirt molecules are interpreted as the invulnerable dragon blood.• Materials like leather, which represent besides the injuring skin, hemp, linen and the milk fiber, are local and stand for high quality.• The three key pieces of the collection can be divided, to get more than one garment out of each.
Tanktop „Brünhilde“ • Cow milk fiber • Self cleaning fabric • Anti smell effect • Medical effect • Dry dye • Brünhilde comes in four different sizes, and for different colors
Longsleeve „Kriemhild“ • Cow milk fiber • Self cleaning fabric • Anti smell effect • Medical effect • Dry dye • Kriemhild comes in four different sizes and four different colors.
Leggins „Hagen“ • Cow milk fiber • Self cleaning fabric • Anti smell effect • Medical effect • Dry dye • Thrombosis thights effect • Hagen comes in four different sizes, and for different colors
Trousers „Gunter“ • Double Face linen • Can be turned over • Leather waistband • Can be splittet into Capris or Shorts • Dry dye • Self cleaning fabric
Jumpsuit „Siegfried“ • Double face linen • Can be turned over • Can be splitted into Top and Trousers • Top can be tuned into waistcoat • Basswood leave print on the back • Dry dye • Self cleaning fabric
Cat/Jacket „Fafnir“ • Leather and hemp • Can be turned into a Jacket • Can be turned into a long/short waistcoat • Lining with basswood leave print • Removable callor • Hook and loop fastener
Post purchase services• Mobile phone app to have a quick look to our different possibilities to exchange particular pieces• Our costumers decide what they want to change• They choose the model out of our mobile catalogue• This catalogue changes every season, besides these trend pieces we have standard models as well• After they requested these they sent us their cloth and get it back after we have finished the exchange
Reuse and remanufacturing • we take them back • the key pieces, which can be transformed to different garments, are sold again • the basic pieces get recycled by our company