While working at the Global Business Travel Association, the author supported growth in event registration, membership, and educational program participation for US and international events. They managed marketing plans, performed data and campaign analysis, and provided recommendations. Listed are several events in the US, Canada, and Latin America that the author managed marketing and communication efforts for, including content, emails, and online initiatives, which consistently achieved registration goals.

1. While atthe Global BusinessTravel Association, IsupportedgrowthineventregistrationforU.S.and
international events,associationmembership,educational programparticipation,purchasingof
researchand otherproductsmanagingthe executionof marketingplans,dataanalysis,andperform
analysisrelatedtocampaignswhilealsoprovidingrecommendationsonvariousmarketingprogramsfor
domesticandinternationalevents. These eventsconstantlyachievedandexceededmarketinggoals
whichincludedregistrationgoalsforthe respective events.
Belowisa listof eventsthatI managedmarketingandcommunicationsefforts,fromcontent
management,toemail communications,toall online initiatives…
UnitedStates
LegislativeSymposium - http://www.gbta.org/Legislative/Pages/default.aspx
EnergyResourcesandMarine Symposium –Houston -
http://www.gbta.org/ERM_USA/Pages/default.aspx
Canada Region
TorontoConference - http://www.gbta.org/canada/Conference/Pages/default.aspx
EnergyResourcesandMarine Symposium –Calgary -
http://www.gbta.org/canada/ERM/Pages/default.aspx
Canada Travel SourcingSeries -
http://www.gbta.org/canada/Events/Pages/TravelSourcingSeries2015.aspx
Latin America Region
MexicoCityConference - http://www.gbta.org/AmericaLatina/Mexico/Conferencia/Pages/default.aspx
BuenosAiresConference -
http://www.gbta.org/AmericaLatina/Argentina/Conferencia/Pages/default.aspx
EnergyResourcesandMarine Symposium –Rio de Janeiro -
http://www.gbta.org/americalatina/brasil/erm/pages/default.aspx
Lima Travel Symposium - http://www.gbta.org/americalatina/actividades/pages/lima.aspx
Bogota Travel Symposium -
http://www.gbta.org/AmericaLatina/Actividades/Pages/SimposiodeViajesyEventosCorporativos.aspx