While studying at the University of Minnesota – Carlson School of Management, the primary focus was to develop MVP’s (minimum viable products) for possible and real-world business entities. Studio Visível was a concept predicated on the idea of local artisans connecting with local enthusiasts: the success and impressions the artists in our community leave. Our mission on this project was to create an atmosphere of artistic and interactive, social sophistication while increasing community awareness and support to local artisans. In short, we wanted to build an entire community arts festival under one roof.

1. connecting local artisans
with local enthusiasts
Casey Gaarder, Sam Gilbertson, Wayne Grimmer,
Michelle Hernick, Kaila Narum, Danny Thomas
April 23, 2013
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2. “To create an atmosphere of
artistic and interactive social
sophistication while increasing
community awareness and
support to local artists, artisans,
and culinary servicers”
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3. 3
Culinary
Service
Featured
Music
Artist
Gallery

4. 4
Industry Analysis
Target Markets
Market Strategy
Competitive Analysis
Position of Product
Area Demographics
Nonprofit Status
SWOT Feasibility
Financial Projections
Connecting to
Artists
Connecting to
Enthusiasts
Connecting to
Community
Connecting to
Supporters

5. • 40 art galleries in the Minneapolis area
• Booming population of artists
The Art Community
• 2nd in nation for per capita attendance to
theatre and arts events
Twin Cities Art Support
• Cross promotional opportunities
• Reduced studio fee - 15% of artist’s sales
• Industry average: 30%
• Wholesale average: 25%
• Increased profits for artist
• Artist will receive 10% of gallery door sales
Competitive Advantage
5
Connecting to
Artists
Connecting to
Enthusiasts
Connecting to
Community
Connecting to
Supporters

6. • 25-54 years old
• Minneapolis and metro area
residents
• $50K-$125K household income
• College education
• Living alone, with roommates or
married/cohabiting couples with no
children
• Interest in culture and the arts
• Purchased art in the past
• Volunteers in the community
Characteristics
6
Connecting to
Artists
Connecting to
Enthusiasts
Connecting to
Community
Connecting to
Supporters

7. 7
Creates a mutually
beneficial advertising
strategy, as the artist’s
sales and studio visível’s
sales are codependent.
Artist
Promotion
Connecting to
Artists
Connecting to
Enthusiasts
Connecting to
Community
Connecting to
Supporters

8. • 729 nonprofit art organizations
Soo Visual
Art Center
• Type of
establishment:
Nonprofit 501c3
gallery
• Free admission
• Exhibits last for 1-2
months
Intermedia
Arts
• Type of
establishment:
Art organization
• Up to $20
admission fee
• 1-3 events/ night
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Connecting to
Artists
Connecting to
Enthusiasts
Connecting to
Community
Connecting to
Supporters

9. 9
• Heart of uptown
• High exposure location
• Near great complementary
businesses
• Newer construction
minimizes required build-out
costs
1300 Lagoon Avenue
Connecting to
Artists
Connecting to
Enthusiasts
Connecting to
Community
Connecting to
Supporters

10. 10
Connecting to
Artists
Connecting to
Enthusiasts
Connecting to
Community
Connecting to
Supporters

11. 11
• Median age: 26
• Median income:
$64,824
• Higher educational
attainment
• Average household
size: 1.7 people
Calhoun-Isles
Connecting to
Artists
Connecting to
Enthusiasts
Connecting to
Community
Connecting to
Supporters

12. Initial Articles of
Incorporation as L.L.C.
Registration as 501c3
• Organizing Documents
• Annual Info Return Forms
Grant Programs
• National – NEA, McKnight
• State – MN Arts Board, MRAC
Community Engagement
• Internships
• Artist Support
• Charitable Donations
Tax Write-Offs for Monetary
Donations
Process
Benefits
12
Connecting to
Artists
Connecting to
Enthusiasts
Connecting to
Community
Connecting to
Supporters

13. 13
Strengths
• Arts Community
• Networking
• Art Hotspot
• Attractive sales model
Weaknesses
• Basic non-profit
knowledge
• Management
Experience
Opportunities
• City support / Grants
• Local talent
• Exposure
Threats
• Financial backing
• Competing programs
and galleries
Connecting to
Artists
Connecting to
Enthusiasts
Connecting to
Community
Connecting to
Supporters

14. 14
Startup
Capital
Required:
$150,000
Break-Even:
• ~2600 customers
per month / $26,000
Profit
growth
rate:
• ~10%
ROI:
• 2 years @ 25%
Connecting to
Artists
Connecting to
Enthusiasts
Connecting to
Community
Connecting to
Supporters

15. 15
• At 9 months until additional revenue
streams can be createdProfit plateau
• For improvements such as a full kitchen
Dependency on
donations
Connecting to
Artists
Connecting to
Enthusiasts
Connecting to
Community
Connecting to
Supporters

16. 16
-50000
0
50000
100000
150000
200000
Revenue
Costs
Profit
Cash
Connecting to
Artists
Connecting to
Enthusiasts
Connecting to
Community
Connecting to
Supporters

17. 17