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In many companies, UX's value is not understood by stakeholders and management. At The Economist, we also faced this challenged. In the past few years, we've been able to make a good progress in communicating the value of UX and also in shifting the product development culture to become more user-centric.
When we started this journey, the question we received was "How is UX different from BA?" Now, the question we get is "Can we validate this with real users?"
In this presentation, I shared a little bit about our journey and lessons learned so you can start implementing this in your own company.
Presented at Digital Customer Experience Conference in Chicago 9/13/2016