1. COP21 online media analysis
COP21 Meltwater online media analysis: top lines
Meltwater analyses online media hits only, so we use this as a baseline as broadcast
and print articles are not accounted for.
Affiliates are providing this data to the OI COP media lead by December 23rd
.
Meltwater also is biased to the media markets where it has offices, detailed below.
Analysis date range:
November 24th
2015 – December 16th
2015
Proactive Oxfam output dates:
November 25th
with our COP21 media brief:
https://www.oxfam.org/en/pressroom/pressreleases/2015-11-25/delays-cutting-
emissions-set-cost-developing-countries-hundreds
December 2nd
with our emissions and equity media brief:
https://www.oxfam.org/en/pressroom/pressreleases/2015-12-02/worlds-richest-10-
produce-half-carbon-emissions-while-poorest-35
December 12th
with our COP21 verdict:
https://www.oxfam.org/en/pressroom/pressreleases/2015-12-12/agreed-climate-deal-
offers-frayed-life-line-worlds-poorest-people
Reactive Oxfam output dates:
November 30th
: https://www.oxfam.org/en/pressroom/reactions/world-leaders-words-
need-be-turned-action-cop21
December 9th
: https://www.oxfam.org/en/pressroom/reactions/hours-release-new-
draft-paris-agreement-signs-look-grim
https://www.oxfam.org/en/pressroom/reactions/no-movement-key-issues-new-paris-
text-crunch-time-cop21
December 10th
: https://www.oxfam.org/en/pressroom/reactions/negotiators-close-
climate-deal-some-wins-and-some-losses
December 11th
: https://www.oxfam.org/en/pressroom/reactions/worlds-most-
vulnerable-people-must-not-be-forgotten-climate-negotiations-come
Oxfam media coverage compared to Greenpeace, WWF, ActionAid and Avaaz from
November 24th
- December 16th
in figures
Media coverage:
The five above organisations generated 17988 online articles on COP21. Of these
17988 articles, Oxfam accounted for the largest share of 9012, Greenpeace
7491, WWF 4597, Avaaz 2385 and ActionAid 603.
Share of Voice (SoV):
Oxfam garnered 37.41% overall, Greenpeace 31.1%, WWF 19.08%, Avaaz 9.9%
and ActionAid 2.5%.
Oxfam had 4 major peaks during COP21:
November 25th
with 77.76% SoV (same release date as our COP21 media brief)
December 2nd
with 57.42% SoV (same release date as our emissions media brief)
December 6th
with 70.14% SoV (Winnie is in a lot of media around now and finance
was being hotly discussed in the media)

2. COP21 online media analysis
December 10th
with 64.65% SoV (same release as our media reaction on wins and
losses)
Other peaks of note:
November 29th
with 27.14% SoV versus Avaaz’s shoe stunt garnering 40.95%
December 12th
with 26.28% SoV (same release date as our verdict) versus
Greenpeace garnering 47.57%
Top sources:
Oxfam’s top media sources were Yahoo News, Deutsche Welle – Germany’s
main international news outlet, the Associated Press – US international news
wire, and the world’s most visited English language newspaper website, the
Mail Online.
Greenpeace’s top media sources, in comparison, were Panoranews, Zazoom, RTL
Info and Yahoo Fr.
Oxfam is the only INGO in this comparison to have AP, DW and the Mail Online as
top sources.
Top locations for media coverage:
Oxfam media coverage hot spots included – in rough order – the US, the UK,
Germany, France, Australia, China, India, Brazil, South Africa, Mexico, Canada and
Argentina.

3. COP21 online media analysis
Graphs
1. Media exposure – comparison with number of articles
2. Share of Voice – percentage comparison

4. COP21 online media analysis
3. Share of Voice – donut
4. INGO COP21 Top online media sources

5. COP21 online media analysis
5. Oxfam COP21 media hotspot map
5a. Meltwater offices – to compare regarding media coverage bias
Any questions, or if you would like the detailed list of hits, please email:
dannielle.taaffe@oxfaminternational.org