Conventional branding is now adversely affected the brands, as customers have now changed and has revolted against the

1. Ephlux
CX CLOUD
Experience building with changing customer dynamics for
1

2. Are the customers happy?
“Am offered discounts on products I don't
use or care about.”
“For the Bank card I have, am I eligible for
the discount featured?”
2

3. Marketing manager’s brainstorming
“What needs to be done to achieve the
targets in terms of customer spending via
Bank cards?”
“How can I make the discounts more sound
to the customers?”
“How to differentiate Emirates NBD from
the competitors?”
3

4. What needs to be done?
4

5. 5
Show that you care!
‘Feature right discounts at the right
time and at the right place’

6. 6
Maria’s journey with
ENBD
Maria is an account holder at ENBD and
owns a credit card

7. Maria had planned for shopping
today and now is on her way to Souk
7
Al Bahar.
1

8. As soon as she reaches Souk Al Bahar
she receives a notification offering
her 20% discount at Tolosa Bodega on
credit card transaction. She loves the
food at Tolosa and is vowed by the
8
discount.
2
Wow! What a surprise!

9. 9
ENBD credit card now becomes
Maria’s first choice which benefits the
bank; in both short and long term.
ENBD is now on Top of Mind!
3

10. Maria feels that ENBD is a caring
bank which fuels her interest in the
other products offered by the bank.
10
4
Strengthening the bond!

11. ENBD is now Maria’s only choice and
she never stops bragging about it in
11
front of her friends and family.
5
ENBD’s brand ambassador!

12. Concept to Reality
12
Transaction history Type of bank card
Geo location Partner Stores

13. 13
CX Cloud selects the partner stores in
250 m vicinity of Maria
1
Geo location Partner Stores
Stores in vicinity

14. 14
Next CX Cloud shortlists the partner
stores which give discounts on the
credit card that Maria owns.
Stores in vicinity Credit card particulars
Stores in vicinity offering
discounts on Maria’s card
2
Truth: Enjoy a delicious
25% off dining at Toloso
Bodega
Bon Appetit

15. 15
CX Cloud will predict Maria’s
preferences from her transaction
history to destine the store whose
notification will be sent to her
Stores in vicinity offering
discounts on Maria’s card
Transaction
history
Store notification
Jan Feb Mar Apr May June Jul Aug Sep Oct Nov Dec
Tolosa Bodega Sammach Fuego
3

16. 16
With
ENBD now treats its customers as an
asset, rather than a commodity.
Differentiating Factor!

17. 17
Get In Touch With Us
Danish Haroon
Idea Engineer
Danish.Haroon@ephlux.com
Babar Khan
http://www.ephlux.com/cx-cloud
Chief Marketing Officer
Babar.Khan@ephlux.com
Ali Nasim
Chief Executive Officer
Ali.Nasim@ephlux.com