2. COLOUR PALETTE
BRAND IMAGERY
BY: DANIELLE SUTTON
aqua
HEX #8E8F89
peach
HEX #533336
Blush
HEX #DBCDC9
Rose
HEX #D1B3B1
black
HEX #D3CFCB
E.L.F. COSMETICS
EYES.LIPS.FACE
3. SKIN CARE
Holy Hydration Acne Clarifyer
Clean Skin
Pure Skin Sun Screen
MAKEUP
Halo Glow
Blush
Halo Setting
Powder
Camo CC Cream
Power Grip
Primer
Camo
Concealer
CLEAN BEAUTY
e.l.f. takes pride in using clean ingredients, what does this mean? e.l.f. skin care and makeup
product is made with ingredients that complies with the EUCR and FDA restrictions for
over 1.6k harmful ingredients.
4. Diversity
"Add a little Our commitment to diversity, equity and inclusion starts at the top with a highly skilled
and diverse Board of Directors. Our Board is 56% women and 33% diverse. We are proud to be one
of only 26 public companies listed in the United States where members of underrepresented
demographic groups represent at least a third of the Board (out of nearly 4,500 public companies)1.
We’re also proud that our employee base, which is over 75% women, over 40% diverse, and over
65% millennial and Gen Z, is representative of the young, diverse consumers we serve."
5. 2023 IS THE YEAR
FOR ME TO CHANGE!
RUN! RUN! RUN!
RUN! RUN! RUN!
Spend more time with
the people you love
No Junk Food,
Eat Healthy
Wake Up
Early!
Work Life
Balance
