2. Mast head
Date line
Barcode
Kickers
Anchorage
Secondary lead
Feature article
photo
Plug
Graphic feature
Anchorage
Selling Line
Menu Strip

3. Mast head
Secondary lead
Feature article
photo
Plug
Kicker
Date line
Barcode

4. The celebrity
(feature article
photo) is usually
in the top middle
third to attract
the reader.
Interesting
stories are
usually
placed in
the middle
and bottom
left third for
interest.
The magazine
name is usually
across the three top
thirds, with the first
bit of the title in the
top left making it
noticeable and eye
catching.
Date in the bottom
right third, keeps it
hidden as it is not
as interesting or
important.