2.
Florida Atlantic University
Island Water Sports Brand Development
Scheduled pop-up shop on campus to promote products and services offered by Island
Water Sports. Teamed up with our vendors to engage with students by publicizing scavenger
hunts, raffles, demos, etc. via social media.
3.
Island Water Sports
Digital Media Marketing
Updated social media accounts and blog to showcase new products and events. Engaged
with followers to build relationships and provide unique customer service. Many photos are
featured from our vendors or customers.
4.
Island Water Sports Facebook page 4.6/5 rating (top) Blog sample for new
Anna Sui line from Island Water Sports blog archive. (bottom)
5.
Haute Couture Week 2016
Karla Otto—Viktor & Rolf
During my semester studying luxury brand creation I took a day off to work Haute
Couture week and seat the special guests attending Viktor and Rolf’s Show with Karla
Otto’s PR team.
7.
Event Activation
Island Water Sports
From planning the theme of Daytime
Radness to organizing gift bags for
customer appreciation parties, every
detail matters in events that leave a life
time memory. Events such as Midnight
Madness have driven up to 15,000
spectators!
