Lorenzo Siena Fragrances was founded in 2006 with the goal of creating a men's fragrance that was clean, simple, and timeless. Their first fragrance, Palio, has been a success in the men's fragrance market. Palio uses natural fragrances like citrus, ivy greens, mint leaf, lavender, jasmine, and sandalwood. The company prioritizes environmental friendliness, safety, and consumer needs in their product design and production.