Brand Character Diagram

1. FA102a,
Research and Speculative
Product/Service Development
DanielTseytinConnected Healing via Nanorobots

2. Assignment One, Research
“Elon Musk’s Billion Dollar Crusade to Stop The AI
Apocalypse”
http://www.kurzweilai.net/vanity-fair-elon-musks-billion-dollar-crusade-to-stop-the-ai-apocalypse
Connected Healing via Nanorobots Daniel Tseytin

3. Assignment One, Research
• Nanorobots the size of blood cells will heal our bodies
from the inside
Daniel Tseytin Connected Healing via Nanorobots
Wise, Robert, director. The Day the Earth Stood Still. 20th Century Fox, 1951.

4. Assignment One, Research
• Nanorobots will connect us to the synthetic neo-
cortex in the cloud, and to virtual and augmented
reality
Connected Healing via Nanorobots Daniel Tseytin
http://www.kurzweilai.net/vanity-fair-elon-musks-billion-dollar-crusade-to-stop-the-ai-apocalypse

5. Assignment One, research
•We’re close to “singularity”, when capabilities of super
intelligent AI will exceed that of humans, we’ll merge
with AI to create something new
Connected Healing via Nanorobots Daniel Tseytin
Snyder, Zack, director. Justice League. Warner Bros. Pictures, 2017.

6. Assignment One, Future Product or Service
•Healing and Connectivity via Nanorobots
• Repairs body from the inside
• Connects us to the cloud
• Opens up new virtual world
Conneced Healing via Nanorobots Daniel Tseytin

7. Source for Brand Character Words
Musician Ed Sheeran Buys Vegan Pizza for His Fans in Australia.” LIVEKINDLY, LIVEKINDLY, 21 Mar. 2018, www.livekindly.co/musician-ed-sheeran-buys-vegan-pizza-australia/.
Ed Sheeran

8. Naming Process
• Name: RoboConnect
• While coming up with a name, I went through several ideas, from
RoboHeal, to GenBot, to HealBot, to RoboFix. I finally settled on
RoboConnect as it contains Robo for the robotic feature of the
product and Connect for what the products main function is.

9. Final Product/Service Name
• Name: RoboConnect
• The reason I chose this name is because it combines the two aspects
of what this product is. It’s robotic bots that will be able to connect
you to the virtual cloud, as well as heal your body from the inside;
opening you up to a whole new world.

10. Brand Character Diagram Sketches

11. Brand Character Diagram
RoboConnect
PERSONA
committed
tireless
deep
PURPOSE
discovering
reinventing
build
TONE
Cares
Believer
proud
LANGUAGE
Control
Replace
afford