Jed Williams, Chief Innovation Officer, Local Media Association provides a glimpse into the playbooks of media organization's that are innovating the consumer relationships, and making money too.

1. Consumer Revenue Innovation

4. 2 Key Trendlines in Local…

5. Local Display Advertising is Plateauing
Source: Borrell Associates

6. Source: Recode Media

7. Paid Content Advertising

8. A sustainable local media business
model has many legs to the stool!
● Subscriptions / Membership
● Events
● Verticals
● Ecommerce / Affiliate Sales
● Content Licensing
● Promotions
● Branded Content
● Marketing Services
● Merchant OS

9. Many of those legs are now
direct-to-consumer
● Subscriptions / Membership
● Events
● Verticals
● Ecommerce / Affiliate Sales
● Content Licensing
● Promotions
● Branded Content
● Marketing Services
● Merchant OS

11. Subscriber Programs

13. SF Chronicle Membership: Paired with Subscription

15. Open Membership

17. Approaching 3,000 Members
paying at least $35/year

19. Possible Membership Features & Benefits
● Exclusive / Custom Content
● Research / In-Depth Analysis
● Events / VIP Experiences
● Access to Newsroom
● Access to Community
● Publishing Privileges
● Support Causes
● Discounts & Perks
● “Swag”

20. Owning a Niche

22. Dallas Morning News: Prep Sports

27. $40/mth
$349/yr

28. Other Examples of Paid Newsletters

29. 25x!

30. SF Chronicle:
200 Newsletter Signups per Day!

31. Live Events
(connecting online to offline)

41. More Direct-to-Consumer Successes

42. Selling Tickets

43. Selling Merchandise

46. All About Your Database!