ZipSprout, true local deck.

1. Go True Local With
ZipSprout
zipsprout.com

2. We’re matchmakers
for large brands
and
local organizations.

3. Brief ZipSprout Overview
We discover hyper-local marketing opportunities. For each campaign, we work
with:
● events (like 5ks)
● nonprofits (like farmers’ markets)
● associations (like PTAs)
● athletic clubs (like little leagues)
organic to a target city, to reach potential customers where they live.

4. The Problem

5. The Problem
Local marketers have 2 primary vehicles of exposure:
1. Digital
- ppc
- display ads
- social media ads
2. Physical
- billboards
- magazines/newspapers
But...
Neither option embraces the spirit of local.
Neither brings brands to “shop next door” status.

6. The Problem
A 2014 survey by brandmuscle asked “hundreds of local dealers, agents and franchisees
across a wide range of industries” to report their satisfaction rating for various local
marketing tactics. Here are the results:
local events 80% [satisfaction]
coupons 77%
email 76%
direct mail 75%
paid search 73%
billboards 72%
community sponsorships 71%
Facebook 71%
television 65%
radio 68%
Twitter 61%
Yellow Pages 48%
local newspaper advertising 46%
local magazine advertising 44%

7. The Problem
More effective and personalized local marketing
opportunities are more difficult to manage.

8. The primary reason
respondents said they didn’t
participate in more local events
was because
“they are too complicated and
time consuming."

9. ZipSprout’s Solution

10. Instead of breaking a one-
size-fits all campaign into
fragmented pieces,

11. ZipSprout builds on local,
organic opportunities to
create & manage a city-
wide movement.

12. How ZipSprout Works

19. The Block Party:
Where The Matches Are Made

20. The Block Party
ZipSprout’s app holds data for 8,000 (and growing) sponsorships across the US

21. The Block Party
Businesses can log in and to view and approve their recommended opportunities.

22. Opportunity Examples

23. Opportunity Examples
Hudson Valley Food & Wine Fest

24. Opportunity Examples
Affordable Housing Nonprofit in Indianapolis

25. Opportunity Examples
Burlington Farmers’ Market

26. Opportunity Examples
78th Precinct Youth Council Sports

27. Opportunity Examples
Young Child Expo & Conference

28. Opportunity Examples
PTA in the Greater DC Area

29. Your Campaign

30. ZipSprout Campaigns
For each client, we create a campaign unique to their marketing goals.
Maybe you’re into:
● social buzz
● web traffic
● SERP rankings
● app downloads
● customer acquisition
● service provider acquisition for a sharing economy or marketplace business
● branding for PR
Before we launch your campaign, we’ll discuss these goals and match them with ZipSprout tactics.

31. ZipSprout Campaign Tactics
For each campaign, we engage with local opportunities to meet client goals.
Yours may (or may not) include:
1) Presence at Local Events, resulting in
● branding
● signups
● app downloads
● links
● PR opportunities
● blogger/influencer engagement
2) Sponsorships of Local Nonprofits, Associations & Sports Teams, resulting in
● links
● PR opportunities
● branding for app installs

32. ZipSprout Campaign Tactics
3) Partnerships with local journalists & influencers, resulting in
● product reviews
● event coverage
● social media shares
● sharable content journalism pieces
4) Incentives for existing local customers, resulting in
● local customer reward narratives
● brand advocates attending events on the company’s behalf

33. ZipSprout is a learning-focused org.
We’ll develop more opportunities
as we work.

34. Welcome to the
neighborhood.

35. learn more http://zipsprout.com
contact megan@zipsprout.com