A bottom-line summary of the Lynda Certification "Strategic Negotiation."

1. LYNDA CERTIFICATION:
STRATEGIC NEGOTIATION
BY: DAMON GORDON

2. Assess the Situation
● Define each parties goals.
● Make sure not to ruin relationships that could be long-term.
● Try and get as much out of a negotiation as you can if it is high value
and a one time relationship.
● A negotiation can be fair but, be left with bad emotions.

3. Gather Data
● Know who is involved in the negotiation and where they stand.
● Identify potential problems and obstacles you will have to face.
● Set an anchor that is fair by researching data.

4. Make a Deal
● Lay at all of our goals before you go to a negotiation
● It is okay to move on from one part of the deal and come back to it later
if you can not come to an agreement.
● You can offer a future promise in return for something now.

5. Measure and Adjust
● Keep track of all the deals and compare them to your goals.
● It is okay to change your position or view from you initial.
● Remember to set yourself up for future negotiations.