2. OBJECTIVES
● To achieve set target of 2,000 O-club WhatsApp group.
● Increase brand awareness among core target audience.
● Improve brand perception as a caring brand among target
audience.
● Create a strong online community of brand loyalists.
● Increase demand for product brand through online/offline
engagements.
● Increase awareness and participation of the target audience in
O-club WhatsApp group.
3. MECHANICS
The plan is to recruit between 1-5 campus ambassadors per department in universities pan
Nigeria (depending on the size of each department), These campus ambassadors would be
oraimo’s representatives within the universities pan Nigeria. They will drive the growth of the
oraimo O’club WhatsApp groups.
Since this is a new initiative, we would pilot it only in universities within Lagos state. Pending its
success, we would then expand it to universities in other states.
Campus Ambassadors will get N30k basic income every month & another N20k upon meeting
monthly KPI. Poor performance from campus ambassador will attract penalties ranging from
reduced income to elimination.
4. CORE DUTIES OF CAMPUS AMBASSADORS
● Recruiting new members to join O’club WhatsApp groups.
● Promoting O-Club WhatsApp and encouraging participation among
students.
● Liaising as the brand representative to align with the school’s student
body.
● Assisting the brand in campus activations and other activations within the
campus.
5. BENEFITS TO CAMPUS AMBASSADORS
● Working opportunity for Campus students
● Free oraimo Products (to well performing Ambassadors)
● Free branded items (T-Shirts, Notepads, Pens, etc)
● Exclusive links for Affiliate marketing & network building
● Avenues to make extra money on campus
6. BENEFITS TO NEW MEMBERS
● First to access new products from oraimo.
● Exclusive rights to be part of new product design.
● Basic income and bonuses upon meeting monthly KPIs
● Massive discounts every week exclusively for O’club members .
● Free oraimo products and other support materials
7. MARKETING SUPPORT
● Digital Poster for Call to Entry for campaign
● Design for creating marketing materials (fliers, stickers etc) for campaign.
● Brand ideas to link campus activations with O’club WhatsApp group promotion.
