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SHANG-HIGHby Damiano Fossati
128
in
teri
ors
From 2002, once he had opened his office in Rome, Francesco Gatti
was on his own, and things got even more challenging when he decided
to start his firm 3Gatti in Shanghai city centre in 2004. He marks his
territory with various and diversified approaches to design and with the
3 different interior design projects illustrated here, he shows how a good
concept is a necessary step for a ‘winning’ project.
129
in
teri
ors
130
in
teri
ors
RedObject is a duplex office with an intriguing red
meeting-room feature running between two floors,
Zebar a club mocking the stripes of a zebra with an
inviting plaster/asphalt cutting-edge interior, and his
last project Alter with a stair design that runs across
main windows, floor, walls and ceiling, defining a slick
as well as cosy shop interior for new European fashion
brands that land for the first time in China.
‘China is a place that gives you a lot of opportuni-
ties,’ says Francesco Gatti. But the conditions are very
different from in his home country. ‘In Italy you should
be able to attend a meeting and be good in relationships,
but since my attitude isn’t diplomatic enough here in
China, I have a translator. Our communication is indirect
and they are not going to understand what I’m saying.
So what is going to talk, is the project itself. I have
patrons that give me a blank canvas to do what I know
to do, but sometimes they aren’t that open to innovation
and it is seen only in a really superficial way. They are
looking for seemingly modern projects but in reality
are 50 years obsolete and just want a huge amount of
glass and iron and shining materials or Roman arched
forms and capitals that are completely eclectic and
anachronistic.’
One of his first projects was the Red Object, which
involved inserting two mezzanine levels, coating much
of the concrete interior in white resin, and installing
a black reception desk and workbench around the
stairwell. ‘Red and black are historically avant-garde
131
in
teri
ors
colours. These were the colours that represented a
certain turbulence or tension towards the essence of
objects whereas white represented a vacuum or void
in which to collocate their significance or meaning,’ he
says. ‘A blank sheet of paper on which nothing has yet
been written is white; once there is a text, the colour
red is used to underline words.’
Taking into account the height of the rooms, he
decided to divide the upper space into two mezzanine
floors joined together by two bridge-corridors. In this
way a neutral central void was created. Francesco
explains: ‘The use of white resin for the floors and
epoxy applied directly onto the concrete makes the
double height a perfect setting for the utility functions,
all housed among objects resembling sculptures. A
faceted red object contains two meeting rooms and a
kitchen in its lower level; it’s separated from the floor
by an illuminated slice of void and it reflects into the
white resin.’
132
in
teri
ors
133
in
teri
ors
but completely alternative to the main global brands
accepted by the modern rich Chinese shoppers. The
philosophy of Alter, as the word says, is to be and
inspire an alternative world, so as a designer I thought
about an alternative architectural space like the ones
in the drawings of Escher, where gravity and the
The Zebar project was born in 2006 when a Sin-
gaporean movie director and an ex-musician from the
south of China decided to open a live bar in Shanghai:
‘The budget was very low but the client was incredibly
good and open-minded to us. The schedule, too, was
especially tight but fortunately they immediately liked
one of the first concepts I proposed to them: a caved
space formed from a digital Boolean subtraction of
hundreds of slices from an amorphic blob. The space
was subdivided into slices to bring it back from the
digital into the real world.’
In Europe the natural consequence of this kind of
design would have been to give the digital model to the
factory and, thanks to the computers, machines could
easily cut the huge amount of sections all different from
each other. ‘But we were in China where the work of
machines is replaced by the work of low paid humans.
Using a projector they placed all the sections we drew
on the plasterboards and then cut each of them by
hand. The cost was surprisingly low and the plan and
the construction were incredibly fast so the Zebar was
almost finished in a couple of months.’
Alter is a project for an alternative fashion store.
Here, he worked closely with Sonja Long, the owner,
about her vision out of the main stream, a vision
about inverted values, alternative beauties and sub-
verted point of views. ‘Sonja was crazy and brave
enough to propose to her customers a new model
of high-end fashion store with top-quality products
rules of the normal world don’t exist anymore, where
there is no ‘up’ or ‘down’, no ‘left’ or ‘right’, and
where everything is possible. The stairs become an
independent element capable to wrap the space or
to fold like paper creating impossible environments,’
explains Francesco Gatti. n
134
in
teri
ors

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Shang-high

  • 2. From 2002, once he had opened his office in Rome, Francesco Gatti was on his own, and things got even more challenging when he decided to start his firm 3Gatti in Shanghai city centre in 2004. He marks his territory with various and diversified approaches to design and with the 3 different interior design projects illustrated here, he shows how a good concept is a necessary step for a ‘winning’ project. 129 in teri ors
  • 4. RedObject is a duplex office with an intriguing red meeting-room feature running between two floors, Zebar a club mocking the stripes of a zebra with an inviting plaster/asphalt cutting-edge interior, and his last project Alter with a stair design that runs across main windows, floor, walls and ceiling, defining a slick as well as cosy shop interior for new European fashion brands that land for the first time in China. ‘China is a place that gives you a lot of opportuni- ties,’ says Francesco Gatti. But the conditions are very different from in his home country. ‘In Italy you should be able to attend a meeting and be good in relationships, but since my attitude isn’t diplomatic enough here in China, I have a translator. Our communication is indirect and they are not going to understand what I’m saying. So what is going to talk, is the project itself. I have patrons that give me a blank canvas to do what I know to do, but sometimes they aren’t that open to innovation and it is seen only in a really superficial way. They are looking for seemingly modern projects but in reality are 50 years obsolete and just want a huge amount of glass and iron and shining materials or Roman arched forms and capitals that are completely eclectic and anachronistic.’ One of his first projects was the Red Object, which involved inserting two mezzanine levels, coating much of the concrete interior in white resin, and installing a black reception desk and workbench around the stairwell. ‘Red and black are historically avant-garde 131 in teri ors
  • 5. colours. These were the colours that represented a certain turbulence or tension towards the essence of objects whereas white represented a vacuum or void in which to collocate their significance or meaning,’ he says. ‘A blank sheet of paper on which nothing has yet been written is white; once there is a text, the colour red is used to underline words.’ Taking into account the height of the rooms, he decided to divide the upper space into two mezzanine floors joined together by two bridge-corridors. In this way a neutral central void was created. Francesco explains: ‘The use of white resin for the floors and epoxy applied directly onto the concrete makes the double height a perfect setting for the utility functions, all housed among objects resembling sculptures. A faceted red object contains two meeting rooms and a kitchen in its lower level; it’s separated from the floor by an illuminated slice of void and it reflects into the white resin.’ 132 in teri ors
  • 7. but completely alternative to the main global brands accepted by the modern rich Chinese shoppers. The philosophy of Alter, as the word says, is to be and inspire an alternative world, so as a designer I thought about an alternative architectural space like the ones in the drawings of Escher, where gravity and the The Zebar project was born in 2006 when a Sin- gaporean movie director and an ex-musician from the south of China decided to open a live bar in Shanghai: ‘The budget was very low but the client was incredibly good and open-minded to us. The schedule, too, was especially tight but fortunately they immediately liked one of the first concepts I proposed to them: a caved space formed from a digital Boolean subtraction of hundreds of slices from an amorphic blob. The space was subdivided into slices to bring it back from the digital into the real world.’ In Europe the natural consequence of this kind of design would have been to give the digital model to the factory and, thanks to the computers, machines could easily cut the huge amount of sections all different from each other. ‘But we were in China where the work of machines is replaced by the work of low paid humans. Using a projector they placed all the sections we drew on the plasterboards and then cut each of them by hand. The cost was surprisingly low and the plan and the construction were incredibly fast so the Zebar was almost finished in a couple of months.’ Alter is a project for an alternative fashion store. Here, he worked closely with Sonja Long, the owner, about her vision out of the main stream, a vision about inverted values, alternative beauties and sub- verted point of views. ‘Sonja was crazy and brave enough to propose to her customers a new model of high-end fashion store with top-quality products rules of the normal world don’t exist anymore, where there is no ‘up’ or ‘down’, no ‘left’ or ‘right’, and where everything is possible. The stairs become an independent element capable to wrap the space or to fold like paper creating impossible environments,’ explains Francesco Gatti. n 134 in teri ors